Product Marketing Manager
Expanding your customer base internationally is an exciting step for any business. As your team explores these new markets, it’s likely you’ll need to adapt your existing programs to make sure your go-to-market strategy will be effective across the globe.
One of the most impactful ways to build strong relationships with your contacts is by delivering offline experiences through corporate gifting and direct mail.
Adding an international and global distribution component to your offline programs comes with countless moving parts, including regulations, additional costs, and delays that can be overwhelming for your team to manage manually.
International efforts and teams often have less resources than their domestic counterparts. Building and maintaining a brand standard, and the accompanying customer experience, is hard enough to do once, let alone twice. Making sure your domestic and international programs play well together and reflect the same experience with your company is ideal—and now easier than ever.
Our team is continuously working to provide solutions that enable our customers to create unique and memorable experiences for their prospects, customers, and employees–wherever they are.
Through our global network of warehouses, located in the United States, Canada, Europe, Australia, and the United Kingdom, Postal users can send a wide variety of physical items and gift cards to more than 170 countries, on-demand. We handle the logistics so you can focus on what’s important—building and nurturing your business relationships.
Colleen Pate, Head of Customer Marketing at Cobalt, uses Postal to engage with prospects, customers, employees, and partners in the United States, Canada, and Europe.
“As a fast-growing cybersecurity startup that prizes customer retention and growth, we use Postal to maintain our high customer Net Promoter Score (NPS) and to reward our loyal champions who advocate for us and refer us to their peers. It’s important to us that we treat our international customers to the same benefits that we do our U.S.-based customers,” Pate says.
“We use Postal to send swag, gift cards, and marketplace items to our customers worldwide. Previously we had to rely on spreadsheets to track sends going out individually and being manually sent and it was so difficult to ensure that all customers received what we’d promised them in a timely fashion. Postal has been an absolute game changer for us.”
About 25% of Cobalt’s current offline marketing automation efforts target recipients outside of the United States, and we’re excited to see the program grow as the Postal Marketplace expands.
The Postal Platform automates the traditional logistics of delivering offline experiences, such as gathering addresses, sourcing gift items, personal notes, and the physical send.
Let’s take a look at how our team does this to support your international corporate gifting and direct mail programs.
We partner with fulfillment experts who manage warehouses around the world. Having Postal facilities that span three continents reduces transit times to ensure those tasty treats for your recipient arrive fresh, and minimizes the environmental impact of shipping.
Many of our internationally-sourced items are sent directly from the vendor to the recipient, which makes delighting your prospects, customers, and employees a quick and seamless experience.
Once you have your Postal billing accounts set up in the currencies you need–USD, CAD, EUR and GBP are currently available—you can easily transfer funds between those currencies within the platform.
The exchange rate is shown in-app at the time of the transfer, and you don’t have to go through a multi-step process before purchasing international items from the Postal Marketplace.
We believe that every member of your team should be able to nurture and grow business relationships, so we don’t limit user seats or sends. You’re expanding your business as Postal expands with you without extra fees for additional teams or personnel.
Our platform price includes it all: the largest B2B marketplace, access to our Paper Plane Agency, unlimited integrations, and virtual events.
Sending beyond the United States does not mean you’re limited to gift cards or other digital offerings. In addition to gift cards, the Postal Marketplace offers a wide variety of curated items, sourced from local and family-owned businesses.
These items can be sent to more than 170 countries so you can make a meaningful impact with your prospects, customers, and employees. New items are added every month and if you don’t see what you’re looking for, you can request it.
Our Concierge team can help you create unique branded items and swag bundles for employees who are located just about anywhere. We handle all the sourcing and logistics, so you can execute one campaign for everyone, without having to manage separate options for employees based in different countries. The team can also help coordinate sending and storage options both domestically and internationally.
To get you started in the right direction for your first international gifting campaign, here are a few of our favorite items and experiences from around the world:
Native Tongue was born out of love for everything homemade and natural, interwoven with the tastes of childhood and memories of a time gone by. Their cheese board spotlights India’s delicious indigenous produce.
The Bare Home makes sustainable living easy with refillable and natural cleaning products that are scented using organic essential oils. Their Joy Bundle comes with everything you need for a fresh smelling home.
Cecilia Sitran is a wine educator and sommelier based in Italy. She started organizing wine experiences in Venice many years ago and has translated her format into a fun online experience. She offers a journey made of flavors, aromas, fragrances, traditions and legends. This event kit can be shipped to Europe, the United States, Canada, and Asia.
There’s no brownie quite like a Bad Brownie. The Bestseller boxes contain their most popular brownie flavors, cut into bite sized pieces for easy eating. Every flavor is handmade from the finest ingredients including dark Belgian chocolate, pure butter and free range eggs.
With the ability to create global programs to engage with customers, prospects, and employees, the sky's the limit. We’re here to help support your efforts by making the logistics easier so you can focus on building strong relationships to grow your business.
To learn more about Postal and our international corporate gifting marketplace, request a demo and talk with our team about your needs.