Figuring out what’s going to land in B2B is nearly impossible on your first attempt…that’s why some of the most successful business leaders are also some of the best testers.
The Taking Flight podcast explores success stories that derive from experimentation in the B2B industry.
Join Postal CEO and Co-founder, Erik Kostelnik, as he interviews leaders and founders regarding how they have taken flight by creatively testing and iterating on new ideas - all while tasting a featured flight that is available in the Postal marketplace.
The #1 Metric to Prevent Churn with Seth Shaw
In Taking Flight's maiden voyage, Postal CEO and Founder Erik Kostelnik had the pleasure of talking shop with legendary CRO, Seth Shaw. Seth's been responsible for creating billions of dollars of value to shareholders over his career including taking LogMeIn public as their CRO, growing Wrike to over a billion dollars in value, and running the PLG motions as CRO at category leaders Invision and Airtable.
In this episode, Seth shares how he approaches a new role, the most important metrics in SaaS, and several tactics and experiments he's ran over the course of his career.
As they chat, they are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by Rod & Hammers Slo Stills.
How Slack Used Customer Proof to Evangelize and Drive Revenue with Harsh Jawharkar
On this episode of Taking Flight, host Erik Kostelnik has the pleasure of diving into the creative mind of product and marketing legend, Harsh Jawharkar.
Harsh has one of the most successful careers in go-to-market; heading global product and partner marketing at Zendesk, leading marketing at Slack, switching to B2C and overseeing marketing and partnerships at Narvar, and finally running marketing at Atlassian.
As a first-generation immigrant, Harsh talks about how he started in engineering and then transitioned into B2B product and marketing. He also shares some experiments and processes he used to live the American dream.
As they chat, Erik and Harsh are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gourmet out of Irvine, California.