Direct Mail Services: Transform Your Marketing Campaigns
Automate the painful, time-intensive logistics of integrated direct mail marketing campaigns. Leave the sourcing, shipping, and tracking to our technology and team.
Reach target accounts by adding a personalized touch
- Design handwritten notes, printed mailers, and postcards directly within the app
- Set up a direct mail campaign just like you would create a marketing email
- See 4x response rates and increase close rates by 30%
Combine direct mail and corporate gifting campaigns
- Add curated kits for product launches and ABM programs to the marketplace
- Select unique vendors and gifts to pair with your marketing message
- Let our experienced team at Paper Plane do the heavy lifting
Report on ROI for direct mail campaigns
- See the efficacy of your direct mail efforts with Postal Reporting
- Integrate and manage your programs within CRMs like Salesforce and HubSpot
- Track multi-channel campaigns in one location
Combine direct mail and corporate gifting campaigns
- Add curated kits for product launches and ABM programs to the marketplace
- Select unique vendors and gifts to pair with your marketing message
- Let our experienced team at Paper Plane do the heavy lifting
Enable every team to connect offline
Enable every team to gift intelligently
Hear from our flyers
Learn more about the Postal ecosystem
Postal integrates with the tools you use in your outreach, operations, and reporting to show the impact of the offline and online channels in one place.
FAQ
Why should I use direct mail?
Direct mail can be highly effective because it is tangible, personalized, and can stand out in a crowded digital space. It allows businesses to target specific demographics, track responses, and complement corporate gifting and other marketing efforts.
How do I create a direct mail campaign?
Creating a direct mail campaign involves several steps: identifying your target audience and overall campaign, designing your mail piece, writing a compelling message with appropriate CTA, choosing the right format, selecting a mailing list, and measuring the results.
What should I include in my direct mail piece?
A direct mail piece should include a clear and compelling headline, a strong call to action, personalized content, relevant images, and your contact information. Including QR codes that link to your call-to-action removes friction from the recipient signing up for your ask. Also, your direct mail should align with your brand and campaign goals.
Can direct mail be personalized?
Yes, direct mail can be personalized by including the recipient's name, customized offers, and personalized messages based on their preferences or past interactions with your brand.
How much does direct mail cost?
The cost of direct mail varies depending on factors like the size and type of mail piece, printing and postage costs, and the level of personalization.
How long does it take for direct mail to be delivered?
Delivery times can vary based on the type of mail service used, but typically, it takes 7-14 days for standard mail.The location of recipients can also factor into the timing.
How do I measure the success of a direct mail campaign?
Success can be measured through response rates, conversion rates, return on investment (ROI), and tracking methods like unique promo codes, QR codes, personalized URLs.
Can direct mail be integrated with digital marketing?
Yes, direct mail can be integrated with digital marketing efforts. For example, you can use QR codes to drive recipients to a landing page, combine it with email marketing, or retarget direct mail recipients with online ads.
How does direct mail compare to email marketing?
Direct mail is more tangible and can have a higher perceived value, leading to better engagement, while email marketing is more cost-effective and faster. Both can complement each other in a multi-channel marketing strategy.
Is direct mail still effective in the digital age?
Yes, direct mail remains effective, particularly when combined with digital strategies.With the numerous digital offers we receive daily, a physical touchpoint can stand out and differentiate your brand. Its tangible nature, personalization potential, and ability to reach specific audiences make it a valuable marketing tool even today.
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