Custom Company Swag Store
Build a public swag store and let your employees and customers shop your branded merch online.
Allow employees and customers to shop your branded swag
- Send branded gift cards or let visitors to shop via credit card in checkout
- Deliver a personalized experience and reduce waste by allowing users to pick exactly what they want
- Use the public-facing store as an extension of digital programs to create integrated, omnichannel campaigns
Centralize inventory and budget management
- Upload branded items from the Postal Marketplace directly to your storefront
- Know what sells and what’s making impact to pipeline with integrated reporting
- Consolidate warehousing to better manage inventory
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Work with our experienced team at Paper Plane Agency
- Ideate, design, and manage creation of branded swag, onboarding kits, and direct mail campaigns
- Receive 1:1 human support with a dedicated project manager
- Warehouse, kit, and ship items around the world
Centralize inventory and budget management
- Upload branded items from the Postal Marketplace directly to your storefront
- Know what sells and what’s making impact to pipeline with integrated reporting
- Consolidate warehousing to better manage inventory
Enable every team to connect offline
Enable every team to gift intelligently
Hear from our flyers
Learn more about the Postal ecosystem
Postal integrates with the tools you use in your outreach, operations, and reporting to show the impact of the offline and online channels in one place.
FAQ
What are some popular types of company swag?
Popular items include apparel (t-shirts, hoodies, hats), office supplies (notebooks, pens, mouse pads), tech gadgets (USB drives, phone chargers), drinkware (mugs, water bottles), and bags (tote bags, backpacks). Unique and personalized gifts are also increasingly popular.
Can Company swag be customized?
Yes, most swag items can be customized with your company’s logo, colors, and messaging. There is a range of customization options, from screen printing to embroidery and laser engraving. If you are not looking to order inventory of swag? The Postal marketplace offers an on-demand offering for one-off branded items you want to send.
How do I choose the right swag for my company?
Consider your audience, the purpose of the swag, and your budget. Think about items that will be useful and memorable to your recipients. It's also important to choose items that align with your brand’s values and image. For instance, if your company focuses on sustainability, you can provide a recycled material notebook, a gift card for reforestation donations, and recycled materials in your gift packaging.
How long does it take to produce and deliver swag?
Production and delivery times vary depending on the supplier, item complexity, and customization level. Generally, it can take anywhere from a few days to several weeks.
What is the minimum order quantity for swag?
Different swag vendors require different order quantities so it all depends on your selection. However, if you're looking to only order 1 item at a time, the Postal Marketplace also offers on-demand swag offerings for select items that you can add your logo to.
Can I order samples before placing a large order?
If you choose to work with our complimentary in-house creative agency, Paper Plane, our team provides real photos and mock-ups of items during the production process every step of the way to ensure the item meets your standards.
How do I distribute company swag?
Swag can be distributed in various ways, including at company events, as part of onboarding kits for new employees, through direct mail campaigns, or as giveaways at trade shows and conferences. It’s also common to include swag in client appreciation packages.
What are some creative ways to use swag in marketing?
Use swag as part of a promotional campaign by offering it as a reward for social media engagement or webinar attendance, include it in a welcome package for new clients or employees, or create a limited-edition item for a special event or milestone.
How can I measure the ROI of my swag investment?
Track the effectiveness of your swag by measuring engagement metrics, such as increased brand visibility, customer retention, or employee satisfaction. You can also provide a QR code with a call-to-action as part of the package (e.g. book a meeting with sales or register for an upcoming event) to track the effectiveness of the gift send vs. a digital only interaction.
Get started with Postal
