Custom Swag Store Platform
Build a public swag store and let your employees and customers shop your branded merch online.
Allow employees and customers to shop your branded swag
- Send branded gift cards or let visitors to shop via credit card in checkout
- Deliver a personalized experience and reduce waste by allowing users to pick exactly what they want
- Use the public-facing store as an extension of digital programs to create integrated, omnichannel campaigns
Centralize inventory and budget management
- Upload branded items from the Postal Marketplace directly to your storefront
- Know what sells and what’s making impact to pipeline with integrated reporting
- Consolidate warehousing to better manage inventory
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Work with our experienced team at Paper Plane Agency
- Ideate, design, and manage creation of branded swag, onboarding kits, and direct mail campaigns
- Receive 1:1 human support with a dedicated project manager
- Warehouse, kit, and ship items around the world
Create custom swag items in-app for your store
- Choose from thousands of customizable items that fit your budget and timeline
- Design and order swag without having to purchase huge quantities
- Store items in Postal’s warehouses and send them individually or in bulk
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Enable every team to connect offline
Marketing
Generate more leads leveraging the offline channel in ABM, field marketing, and brand strategies.
Sales
Increase meetings booked, deal velocity, and close rates by personalizing offline touchpoints.
Customer Success
Build customer loyalty and advocacy by celebrating milestones and big wins.
People Ops
Engage your employees with custom onboarding kits, branded swag, and employee gifts.
Enable every team to connect offline
Marketing
Generate more leads leveraging the offline channel in ABM, field marketing, and brand strategies.
Sales
Increase meetings booked, deal velocity, and close rates by personalizing offline touchpoints.
Customer Success
Build customer loyalty and advocacy by celebrating milestones and big wins.
People Ops
Engage your employees with custom onboarding kits, branded swag, and employee gifts.
Hear from our flyers
“Our marketing and sales playbooks include a small gift card or swag sends, one-off swag sends from AMs and AEs, employee appreciation, direct mail campaigns to increase conference attendance both in person and virtually from the Postal marketplace. 40% of leads who receive a Seismic incentive through Postal end up converting to pipeline.”
Mikaela Karcher
Field Marketing | Events & Deal Support
“We love being able to send branded swag, special gifts, and utilize gifting for events - RSVP gifting and follow-up gifting. Plus, the events couldn't be easier to set up.”
Alice Stern
Senior Marketing Manager
"The team at postal has thought of EVERYTHING. And if there is something else you're wanting or needing, they already have it in the works. I love that we can track ROI, and it integrates with HubSpot. They continue to improve their platform, which gives me all the confidence that this is the platform we'll partner with for years to come."
Maci Kauffman
Marketing Manager
Learn more about the Postal ecosystem
Postal integrates with the tools you use in your outreach, operations, and reporting to show the impact of the offline and online channels in one place.
FAQ
What is a Company Swag Store?
A company swag store, also known as a branded merchandise store or corporate store, is a platform where a company offers a variety of promotional products and merchandise customized with its logo, branding, or messaging. These items are typically given away or sold to employees, clients, customers, and other stakeholders as a means to promote the company's brand, build a sense of belonging, and create goodwill. The store may include a wide range of items, such as clothing, office supplies, tech gadgets, and accessories, all featuring the company's branding.
Why is Branded Swag Important?
Branded swag is important for several reasons:
- Brand Awareness: It helps increase brand visibility by putting your logo and message in front of a wider audience. People who use or wear your branded swag become walking advertisements for your company.
- Employee Engagement: Providing swag to employees can boost morale, create a sense of belonging, and improve team spirit. It's a tangible way to show appreciation and pride in the company.
- Client and Partner Relationships: Branded swag can be an effective way to express gratitude to clients and partners, strengthening business relationships. It can also serve as a conversation starter and a reminder of your company's presence.
- Marketing and Promotion: Swag can be used in marketing campaigns, trade shows, and events to attract attention and engage with potential customers. It's a cost-effective way to leave a lasting impression.
- Professionalism: High-quality swag items convey professionalism and attention to detail, which can positively influence how your company is perceived.
How Much Money Should a Company Spend on Swag?
The budget for company swag can vary widely depending on the size of your company, your industry, and your specific goals. Here are some considerations when determining your swag budget:
- Company Size: Larger companies often allocate a larger budget for swag due to their larger employee and client base.
- Goals and Objectives: Consider what you want to achieve with your swag. Are you aiming for brand recognition, employee retention, or client acquisition? Allocate budget accordingly.
- Quality vs. Quantity: It's often better to invest in high-quality items that will be used and appreciated rather than distributing a large quantity of low-quality items that may be discarded.
- Frequency: Decide how often you plan to distribute swag. One-time events may require a different budget than ongoing employee recognition programs.
- ROI Expectations: Consider the expected return on investment (ROI) from your swag efforts. Measure the impact of your swag in terms of increased brand awareness, employee satisfaction, or client retention.
Get started with Postal
More engagement in the offline channel, with less of your team’s time and energy.
Let's chat