18 Effective Sales Email Templates That Convert

18 Effective Sales Email Templates That Convert

December 29, 2023

A sales email can be the make-or-break factor in capturing a prospect's attention. In this guide, we'll dive into the best practices that can turn your sales emails into powerful tools for success, as well as numerous email templates that have proven to be effective. Let’s unlock the secrets to creating emails that not only get opened but also drive results.

What Makes a Sales Email Effective?

An effective sales email captivates potential customers from the opening line. Key elements include a compelling subject line to boost open rates and content that promptly addresses the recipient’s pain points, underlining your product’s or service’s value proposition. Integrating social proof like case studies enhances credibility, while a clear call to action (CTA) directs the next steps, such as a phone call or product demo. Personalization and using proven sales email templates can significantly improve engagement and response rates, making them a critical tool for salespeople.

7 Best Practices When Creating an Effective Sales Email

7 Best Practices When Creating an Effective Sales Email

Crafting an effective sales email is both an art and a science. Here are some tips to improve yours:

1. Understand Your Audience

A fundamental best practice in crafting an effective sales email is to deeply understand your audience. Begin by creating detailed buyer personas, which involve segmenting your email list based on specific characteristics like industry, job title, or past interactions. This segmentation allows for tailoring content that resonates with each distinct segment. Personalizing emails to address the unique needs and pain points of each potential customer, or referring to shared interests identified through platforms like LinkedIn, significantly increases the relevance and impact of your message, thereby enhancing open rates and response rates.

2. Compelling Subject Lines

The second crucial practice in email marketing is crafting compelling subject lines. An attention-grabbing subject line acts as the gateway to your email, determining whether it gets opened or ignored. It should pique the prospect’s interest or address a specific need, making it relevant and enticing. Implement A/B testing to optimize these subject lines, experimenting with different phrases or formats to see what resonates best with your target audience. This method not only enhances the open rates of your sales emails but also contributes significantly to the overall success of your cold email outreach and sales prospecting strategies.

CTA: “Close the Deal Faster with Postal” → “Show me how”

Compelling Subject Lines

3. Persuasive Body Copy

Focus on creating persuasive body copy in your sales emails. This involves crafting content that is not only engaging but also highly relevant to the reader's interests and needs. Utilize storytelling techniques to draw in the recipient, weaving narratives that highlight the benefits of your product or service in solving their specific problems. A well-told story in an email can build rapport and make your message memorable. Ensure that every line adds value, reinforcing your value proposition and leading smoothly to your call to action. This approach is key to maintaining the prospect’s attention and enhancing the overall impact of your email marketing and cold email campaigns.

4. Strategic CTA Placement

Selecting the appropriate CTA is critical and should align with your overall sales objective, whether it’s to schedule a phone call, download a resource, or direct the recipient to a product page. The CTA should be prominent and clear, eliminating any ambiguity about the desired action. It’s also beneficial to test and optimize your CTA copy and design. This can involve experimenting with different phrasings, button colors, or placements within the email to determine what yields the highest click-through and conversion rates. This level of attention to your CTA can significantly influence the effectiveness of your sales emails and outreach campaigns.

Strategic CTA Placement

5. Visual Element for Impact

The strategic use of images and graphics can significantly enhance the visual appeal and readability of your email. Whether it's an infographic that succinctly explains your value proposition or eye-catching graphics that align with your brand, visuals can break the monotony of text and make your message more engaging. Additionally, incorporating videos into your sales emails can dramatically increase engagement. Videos provide an interactive element, offering a dynamic way to showcase your product or service and build a more personal connection with potential customers.

6. Mobile Friendly Design

With a significant portion of emails being opened on mobile devices, the importance of responsive email design cannot be overstated. Your emails should display well across various devices and screen sizes, maintaining readability and user engagement. This involves using a flexible layout, legible font sizes, and easily clickable buttons. Regularly testing your email's compatibility on different platforms and devices ensures that your message is conveyed effectively, regardless of how the recipient chooses to access it.

7. continuous Improvement through A/B Testing

The final best practice in crafting an effective sales email is continuous improvement through A/B testing. This involves experimenting with various elements of your emails, such as the subject line, body copy, visuals, and CTAs. By creating different versions and measuring their performance, you can gain valuable insights into what resonates most with your audience. Regularly analyze metrics like open rates, click-through rates, and conversion rates to understand the impact of these changes.

Top 18 Effective Sales Email Templates that Actually Convert

Top 18 Effective Sales Email Templates that Actually Convert

1. Introduction with Value Proposition

Subject: Revolutionize [Recipient’s Industry] with [Your Product/Service]

Hi [Recipient’s Name],

I recently came across [Company Name] and noticed your focus on [specific area]. Our [Product/Service] has helped similar companies enhance [specific benefit]. Could we schedule a quick call next week to discuss how we can do the same for you?

Best, [Your Name]

2. Following Up with a Case Study

Subject: See How [Similar Company] Achieved [Result] with Us

Hey [Recipient’s Name],

Hope you’re doing well! I thought you might be interested in how [Similar Company] improved [specific metric] using our [Product/Service]. Here’s a brief case study that outlines their journey. Can we chat about how these insights could apply to [Recipient’s Company]?

Cheers, [Your Name]

3. Addressing Pain Points

Subject: Say Goodbye to [Pain Point] with [Your Solution]

Hello [Recipient’s Name],

Struggling with [pain point]? At [Your Company], we’ve developed [Product/Service] to specifically address challenges like yours. Many of our clients have seen [specific result]. Let’s discuss how we can help [Recipient’s Company] too.

Best regards, [Your Name]

4. Offering a Free Webinar Invitation

Subject: Exclusive Invite: Mastering [Topic] for [Industry] Leaders

Hi [Recipient’s Name],

I’d like to invite you to our upcoming webinar on [Topic], where industry experts will discuss [key benefit]. I believe it could offer valuable insights for [Recipient’s Company]. Can I count you in?

Looking forward to it, [Your Name]

5. Utilizing Social Proof

Subject: Join Leaders Like [Renowned Company A] in [Specific Achievement]

Hey [Recipient’s Name],

Did you know that companies like [Renowned Company A] are leveraging our [Product/Service] to achieve [specific goal]? They’ve seen remarkable results. Interested in a quick call to explore how [Recipient’s Company] can benefit too?

Warm regards, [Your Name]

6. Re-engagement with a Personal Touch

Subject: [Recipient’s Name], Let’s Reconnect about [Previous Topic]

Hello [Recipient’s Name],

It’s been a while since our last discussion about [previous topic]. I thought of you when we launched our new [Product/Service] feature. It aligns perfectly with your goals at [Recipient’s Company]. How about a catch-up call next week?

Best, [Your Name]

7. Highlighting a New Product Launch

Subject: Introducing Our Latest [Product/Service] – A Game-Changer for [Industry]

Hi [Recipient’s Name],

Exciting news! We’ve just launched our innovative [New Product/Service], which is transforming [specific aspect] in [Industry]. I believe it could be a perfect fit for [Recipient’s Company]. Would you be open to exploring its features in a brief call?

Best, [Your Name]

8. Leveraging LinkedIn Connections

Subject: [Mutual Connection] Recommended We Connect

Hello [Recipient’s Name],

[Mutual Connection] mentioned your work at [Company Name], and I was impressed. Our [Product/Service] has been instrumental in helping similar businesses. Could we schedule a quick call to discuss potential synergies?

Regards, [Your Name]

9. Post-Event Follow-Up

Subject: Great Connecting at [Event Name]

Hey [Recipient’s Name],

It was fantastic meeting you at [Event Name]. I wanted to follow up on our discussion about [Topic]. Our [Product/Service] could be the solution you’re looking for. Let’s schedule a call to dive deeper?

Cheers, [Your Name]

10. Offering Exclusive Pricing

Subject: Special Offer for [Recipient’s Company] – Limited Time Only

Hi [Recipient’s Name],

As a valued potential client, we’re offering [Recipient’s Company] an exclusive pricing deal on our [Product/Service]. This offer is only available until [deadline]. Interested in learning more?

Best, [Your Name]

11. Requesting a Referral

Subject: Can You Connect Us with the Right Person at [Company Name]?

Hello [Recipient’s Name],

I hope you're doing well. We’re looking to help teams in [specific field] and thought you might know the right person at [Company Name] to speak with. Would you mind making an introduction?

Thanks in advance, [Your Name]

12. Short and Direct Approach

Subject: Quick Question about [Recipient’s Company’s Challenge]

Hey [Recipient’s Name],

I noticed [Company Name] specializes in [specific area]. Do you face challenges with [specific issue]? Our [Product/Service] might be the solution. Can we jump on a quick call to explore this?

Best, [Your Name]

13. Addressing Industry Trends

Subject: Stay Ahead in [Industry] with [Your Product/Service]

Hi [Recipient’s Name],

With [current industry trend] reshaping [Industry], our [Product/Service] provides the edge businesses need. Let’s discuss how [Recipient’s Company] can benefit from these changes. How about a brief chat this week?

Regards, [Your Name]

14. Solving a Common Problem

Subject: Eliminate [Common Industry Problem] with [Your Solution]

Hello [Recipient’s Name],

Tired of dealing with [common industry problem]? Our [Product/Service] is designed to tackle exactly that. Companies like [Example Company] have already seen great results. Let’s talk about how we can do the same for you.

Best wishes, [Your Name]

15. Inviting Feedback on a Service

Subject: We Value Your Opinion on [Service/Product]

Hey [Recipient’s Name],

As someone who understands [Industry], your feedback on our new [Service/Product] would be invaluable. Could we schedule a quick call for your insights? Your input could shape its future!

Thanks, [Your Name]

16. Highlighting a Seasonal Offer

Subject: [Seasonal Event] Special Offer for [Recipient’s Company]

Hi [Recipient’s Name],

In celebration of [Seasonal Event], we’re offering special deals on our [Product/Service]. This could be a great opportunity for [Recipient’s Company]. Let’s discuss how you can take advantage of this offer.

Cheers, [Your Name]

17. Follow-Up on Previous Email

Subject: Just Checking In – Any Thoughts on Our Last Conversation?

Hello [Recipient’s Name],

I wanted to circle back on my last email about [Product/Service]. Have you had a chance to consider how it might fit into [Recipient’s Company’s] strategy? I’d be happy to provide more info or answer any questions.

Kind regards, [Your Name]

18. Invitation to a Demo Session

Subject: Exclusive Demo of [Product/Service] for [Recipient’s Company]

Hey [Recipient’s Name],

We’re excited to offer [Recipient’s Company] a personalized demo of our [Product/Service]. It’s a great way to see firsthand how it can benefit your team. Are you available for a session next week?

Best, [Your Name]

Close the Deal Faster with Postal

Postal revolutionizes your sales email strategy, significantly accelerating the deal-closing process. By integrating direct mail and personalized gifting into your cold email outreach, Postal adds a tangible, memorable dimension to digital interactions. This unique approach enhances engagement, building stronger connections with potential customers. Moreover, Postal's automation capabilities streamline the sending of follow-up emails and gifts, ensuring timely and consistent communication. With tools for A/B testing and CRM integration, we provide valuable insights into open rates and response rates, enabling sales teams to refine their outreach campaigns. Embrace Postal's innovative platform to transform your sales emails from initial contact to successful conversion, ultimately driving higher sales and fostering loyal customer relationships.

Lauren Alt-Kishpaugh
Lauren Alt-Kishpaugh

Lauren Alt-Kishpaugh is the VP of Marketing at Postal, the leading Global Offline Marketing Engagement Platform that creates memorable moments for organizations to generate leads, increase sales velocity, and retain happy customers. Prior to Postal, Lauren worked across various marketing functions including marketing operations, campaign management, and acquisition at hyper-growth software companies like Outreach, ThousandEyes, and Solv Health. She currently lives in San Francisco with her husband, Jon, and her dog, Maple.