Today, I am excited to announce that Postal has secured $22 million of funding in Series B financing. This latest round will help us continue to build best-in-class technology for today’s business leaders, by bringing the offline marketing world into the digital era with a more scalable and efficient way to manage this proven channel.
We understand that consumers and buyers are expecting more authentic and meaningful connections with brands. They expect personalization that is targeted to their interests, needs, and challenges. Today, there are over 120 billion dollars being spent on direct mail, personalized incentives, branded swag, corporate gifting, and other memorable experiences. However, historically there hasn’t been a way to track, attribute, automate or scale this proven channel. We created Postal to automate offline experiences, traditionally an area with the highest conversion rates, but lowest technology enablements.
Our experiences come from an expansive marketplace featuring high-end, locally curated items from specialized vendors to create and automate meaningful experiences. This helps to drive better engagement with prospects, increase conversion rates, and boost employee engagement. Borrowing the marketing automation playbook, Postal integrates existing marketing systems and signals to automate direct mail, incentive marketing, brand advocacy, internal and external events, and branded company swag.
Companies that use Postal are using offline marketing to:
Our Series B round is led by OMERS Ventures (Crunchbase, Shopify), with participation from our existing founding investor, Mayfield Fund (Marketo, Outreach), bringing our total capital raised to $31 million. Our new funds will be used to grow the Postal team, deliver on our product roadmap, and expand into international markets.
We’re beyond excited for this next phase of Postal and we're currently hiring across all departments. Visit our careers page to be part of revolutionizing the offline channel.
To every employee, partner, and close advisor of Postal, thank you for your continued support. We couldn’t have done it without you. To the vendors that power our marketplace, our growing customer base, and the more than 4,000 users that trust us to help fuel their offline channel, keep challenging us. You are the driving force behind every action we take.
Here's to delivering more delightful moments to the important people in your life! To learn more about moving your offline engagement to Postal. Request a demo or speak with one of our experts today.
Sincerely,Erik KostelnikCEO and Co-Founder at Postal