Client Gift Boxes
Customer retention can have a significant impact on revenue. Aside from the costs of acquiring new customers—which retaining customers often pales in comparison to—customer retention plays a major role in brand reputation. Long-time customers can become a source of referrals and word-of-mouth testimony which can go a long way toward establishing your brand as trustworthy and reliable. One of the big factors that drives customer retention in any business is customer experience. Stand out customer service can leave customers feeling as though they made the right choice, encourage them to make that choice again, and give them a reason to tell others about their great experience.
Customer experience teams can take that experience for customers up to the next level with exceptional client gifting strategies. Client gift boxes are an excellent way to engage with customers and show that you appreciate their ongoing support and business. One of the things about gift boxes that lends them an advantage is that since they comprise collections of items, those items can be curated and tailored to individuals. Custom gift boxes offer senders the ability to create curated experiences that offer a personal experience for recipients. Curated gift boxes can contain items that are selected to delight individual recipients based on their interests and affinities, creating a more memorable experience.
These memorable experiences can easily be paired with brand recognition through logos and other branding. Custom gift boxes with logos combine a personalized touch with a branded presence, creating a memorable experience that ties your brand to a delightful gift. These types of experiences can be instrumental in spreading brand awareness and delighting recipients at the same time. Similar to gift boxes, custom gift bags with logos are also an excellent way to combine these two important gifting aspects, tying your brand with memorable positive experiences.
Corporate gifting has been a part of business in the United States and around the world for a long time. While corporate gifting is nothing new, the Covid pandemic and a large shift to online marketing and remote working has given a new importance to corporate gifting. With much of the business world interacting digitally, combining online and offline channels can be a particularly powerful approach for not only marketing teams, but customer service teams and HR and people ops teams as well.
Now, corporate gifting offers a way for marketing teams to stand out to prospects who are inundated with digital marketing, customer service teams a way to reach out to customers with whom they haven’t met physically in a while with tangible physical gifts, and HR and people ops teams a way to bring teams together and create a warming work culture among remote team members. Marketing teams who put together webinars and other virtual events can pair those events with gifts designed to create a cohesive experience—virtual social events with food and drink elements, webinars completed with branded swag—the possibilities are endless. HR teams can host virtual parties and employee appreciation events complete with food and other gifts, and customer experience teams can put together customer appreciation and feedback events complete with curated gifts.
Corporate Gift Boxes
One of the reasons corporate gift boxes are so effective is the way they enable senders to create collections of items that create an experience. They can be tailored to individuals and curated to create the most personal, memorable, experiences possible. Custom gift boxes enable organizations to create experiences not only designed to delight—but tailored to feel personal. The best corporate gift boxes will create unique and memorable experiences for recipients, combining personalization, novelty, and usefulness.
Corporate gift boxes for clients can create an entire experience to be enjoyed. Corporate gift box ideas centered around a positive experience—such as a VIP charcuterie experience, complete with a branded cutting board, branded wine cork, honey, summer sausage, cheese, nuts, candy, and grazing book—can leave a lasting impression. The great thing about corporate gift boxes that are custom is that those experiences can be tailored to the recipient by the sender.
For a client less into food and more into comfort, senders can opt to instead send gift boxes with premium apparel from manufacturers such as North Face and Herschel, and high end electronics such as Bose bluetooth speakers, and JBL wireless headphones. Whatever the interests of the recipient, corporate gift boxes can be curated to match them and create a memorable experience.
Personalized Gift Box
In order to drive the best results from corporate gifting, gifts should be useful, be delightful, be memorable, and perhaps above all—feel personal. Creating gifts that feel personal to recipients can have a huge impact. Gifts that feel generic and impersonal can, at best, be forgettable, and, at worst, send the wrong message to recipients. To that end, personalized gift boxes are a great way to ensure that gifts strike recipients as personal and thoughtful. Personalized boxes can combine a cohesive experience with a personal touch, creating some truly memorable impacts.
Customized gift boxes with logos can increase the effectiveness of gifts by combining thoughtfulness with branding that ties the sentiment with your brand.
While creating personalized experience for recipients through personalized and custom gift boxes can be highly effective and create some novel and memorable experiences, it can be a challenge sending them manually—especially at scale. That’s why offline marketing automation platforms like Postal offer tools to help. With Postal, you can build your own gift boxes through a range of vendors, including small and local businesses that specialize in corporate gifting with their own twists. The best build your own gift boxes hold the power to create unparalleled impact through a combination of novelty and personal sentiment. Personal gift boxes for birthdays, holidays and other special occasions can remind recipients that not only are they valued for their business, but that they’re valued as an individual and personal connection.
Luxury Corporate Gift Boxes
It can be important to ensure that a gift has the proper impact when wowing certain recipients. For certain VIP recipients, gifts with high perceived value are essential for making the right impact. That’s where luxury corporate gifts come in. Luxury corporate gift boxes tend to be collections of higher value goods with impeccable presentation. Luxury gift boxes can be used when reaching out to important prospects, c-suite executives, high performing employees and VIP clients and customers when creating a truly memorable impression is crucial.
When reaching out to important prospects or particularly crucial existing accounts, luxury corporate gifts are an effective way to engage with particularly important prospects and clients. Luxury corporate gifts are also useful for HR and people ops teams, internally. Luxury corporate gifts with logos are an awesome way to celebrate the accomplishments of particularly high performing employees.
Luxury corporate gifts can be tailored to individuals just as with any other corporate gifts, and custom client gift boxes might be curated to include items that are of interest to particular individuals. For instance, a gift box from Veuve Clicquot, including branded flutes and a bottle of champagne, or a Taste of Napa Valley Wine Gift set from Kerr Cellars, including two bottles of fine wine—cabernet sauvignon and sauvignon blanc, might be particularly suited for a wine aficionado.
Corporate Gift Boxes For Employees
Gift boxes are also an excellent way to foster meaningful connections within a workplace and create a positive work culture within organizations. Corporate gift boxes for employees enable HR and people ops teams to show team members how valuable their contributions and presence are to the company, even when they’re working remotely. Branded corporate gift boxes combine delight and novelty with brand presence and hold the power to spread company pride.
Curated gift boxes for employees around important times of the year such as holidays offer comfort and delight to employees no matter where they are. Gift boxes for remote employees might include work-at-home essentials or self care items, while end-of-year gifts, such as an Ultimate Christmas Gift Basket from Gourmet Gifts—including everything from two types of cheeses and two types of sausage to two types of kettle corn, three types of crackers, Belgian chocolates, chocolate caramel grahams and a cheese knife set—offer recipients some much-needed holiday cheer during important holidays.
Gift Box Companies
Gift box companies specialize in creating corporate gifts specifically in a gift box format. Since gift boxes offer the ability to create cohesive experiences through curated collections of items, curated gift box companies enable organizations to create meaningful gifts that leave a lasting impact on recipients. Luxury corporate gift box companies combine that with high end experiences designed to wow even the most discerning recipients and create some of the most impactful experiences.
Whether looking for high end luxury gift boxes or affordable curated gift boxes that send a personal message of appreciation, gift box companies offer gift boxes suitable for the occasion. With Postal’s vast marketplace, you can find a wide range of options from a number of vendors who specialize in gift boxes—no matter what the occasion or who the recipient might be. If you’ve been looking to change the way you approach your gifting strategy with a huge marketplace of vendors and gifts, easy automation features, and a simple platform where you can manage every part of your gifting strategy at scale, get started with Postal’s Offline Engagement platform, where you’ll have everything you need to send meaningful gifts at scale at your fingertips.