Creating thought-out swag boxes allows companies to provide memorable experiences for their employees, clients, and virtual event attendees. Swag boxes create brand connections and give recipients an “in” with your business.
When you make custom swag boxes for your most important stakeholders, you are setting an example of appreciation and loyalty to those who make your company whole. Your swag box design should show your brand's unique personality and fit your preferred themes based on who your target audience or recipient is.
One common use case includes creating a kind of introductory swag box, meaning swag kits that show new hires, employees, and clients what kind of brand you are. You can do this by adding branded merchandise and promotional products that give people a sense of what you stand for.
There are multiple benefits to creating company swag boxes for those who matter most to your business, including:
- Strengthening relationships. Swag can strengthen the relationships you have externally (with customers) and internally (with employees). Gifting useful swag can increase loyalty and make your customers and team members feel closer to your business.
- Increasing brand awareness. The best swag boxes will leave a positive impression on the recipient while promoting your brand and the same time. For example, adding functional items people will use every day to your corporate swag gift boxes can help improve brand recognition when the recipient uses these branded items in public.
Designing swag boxes for your clients and employees will ensure you form connections that will create a lifetime of loyalty. If you really want to make an impact, you might want to consider creating personalized or specialty swag boxes for recipients on special occasions. Keep reading for more insight into the purpose and benefits of using swag boxes in your swag strategy.
Incorporating swag packs into your company's gifting traditions is an effective way to keep employees and clients loyal as well as potentially attract new prospects for your business. Creating custom swag packs will continue to thrive in popularity in the years to come, as more and more pressure is put on businesses to show more consideration and compassion to employees and consumers.
A swag pack is a selection of branded and promotional products for clients, employees, business partners, and new hires. Oftentimes, companies will offer free swag packs to new employees or to customers that spend a certain amount of money with the business.
Some more traditional items that come in a swag pack might consist of t-shirts, hats, notebooks, drinkware, etc. These items are fine to incorporate into a swag pack or a swag box for customers, but creating more unique packs is what will bring your swag up to the next level and make your gift receiver feel valued.
When you add a personal touch to your swag packs, you are:
- Creating unique gift experiences for those who support your business.
- Building trust and loyalty and improving your overall brand image.
- Offering items that people will actually like and use.
It’s crucial that recipients don’t feel like they’re getting a swag pack as an afterthought. There should be meaning and intention behind your swag boxes and swag packs.
Best Swag Boxes
Branded swag boxes, branded corporate gifts, and swag packs have increased in their popularity over the last couple of years. Big corporations have started following this branded swag box trend, which has become a major way for companies to show their appreciation for their employees and clients.
The best swag boxes are those that are designed with intention. They’re in tune with your company aesthetic and share the same design theme, colors, logo, etc. These small details are essential if you want to create swag boxes that help promote your company. The best swag boxes are also created with something specific in mind. For example, you wouldn’t give the same swag box to a new hire as you would to a high-paying customer.
It’s important to note that it can be difficult to come up with ideas for your swag boxes, and it can be even more difficult to source your swag and organize delivery. The creative and logistical processes can be challenging to navigate, but the best swag companies act as all-in-one platforms that help you with your swag strategy from beginning to end.
Swag Boxes For Employees
Recognizing employees can increase their productivity and engagement by almost 15%. It is vital that companies and team leaders show their appreciation for team members’ hard work. Promoting your business by giving out high-quality custom swag boxes will help make employees feel more valued.
Swag boxes for employees and employee appreciation gifts will leave a long-lasting impression on your staff, so make sure that you are creating a swag box that is personal and thoughtful. If you are unsure of when to give company swag boxes to employees, consider incorporating these ideas into your gift-giving process:
- Work anniversary swag boxes celebrating big milestones
- Performance-based gifting of swag and swag kits
- Celebratory swag boxes for an employee’s wedding or new child
- Holiday swag boxes
- Wellness swag boxes during high-stress times
- New hire swag boxes
You’ll need to talk to employees to get to know them and see what their interests are to create the best swag box. Companies should try to make their swag boxes as personalized as possible if they’re handing them out to celebrate someone’s accomplishments or life developments. When your staff sees the effort you put into their boxes, they will show appreciation in turn.
Swag Boxes For New Hires
You only get one shot at first impressions, so make it count. If you are bringing on new hires then welcome swag kits for employees are a must. Swag boxes for new hires are intended to welcome people to the team and show them that they’re a part of something bigger.
Ensuring that your new hires have amazing onboarding experiences matters. According to a Gartner survey, solid onboarding could increase retention by 82%. Some of the benefits of company swag packs for new hires are:
- Setting the tone for a great experience with your company
- Inspiring employees to show company values
- Showing appreciation to the amazing people who help your company run every day
- Getting employees excited about working with you
Making sure your new hires feel welcome is essential to growing your company. Swag boxes for new hires should consist of things that make people feel like a part of the group. For example, if everyone on the team has a branded travel coffee mug, the new hire should get one too. You can also incorporate snacks and other merchandise such as office supplies to make the adjustment to the new job easier.
Swag Boxes For Clients
Employees aren’t the only people you want to leave a lasting impression on. Creating swag boxes for clients can help your business stand out and keep you at the front of their minds. When you give your clients promotional swag items and swag packages, you put yourself ahead of the competition and set the basis for a wonderful connection with your customers.
It’s important to show true appreciation for your clients because they know what isn’t genuine and what is. Swag boxes are one of the best ways to make a statement. This statement will be different depending on the reason for the swag box. Here are some general ideas for different kinds of client swag boxes:
- Branded apparel swag box
- Holiday swag box for clients
- Client appreciation swag box after big purchases
- Customer anniversary swag box with customized items
No matter the size of the gift, make sure that you have unique aspects to each swag box you give out.
Swag Boxes For Virtual Events
Thanks to Covid-19, the virtual world is more active than ever and companies are becoming creative with how they set up their virtual events. It can be tough not having those physical connections, so you must create a positive atmosphere in different ways, such as sending out swag boxes for virtual events.
When creating your swag strategy for virtual events and designing virtual event bags, you must consider employees, clients and new onboarding hires who want to see the thoughtfulness you put into your boxes. Be sure you are sending things people want so they will keep the items as a physical reminder of your business. Unfortunately, many cheap items created as swag for events tend to get thrown away fast. This is why you should brainstorm virtual swag ideas long beforehand.
If you are wondering what kinds of virtual swag bag ideas will have your audience looking forward to your events, here are some examples:
- Customizable apparel swag boxes
- Gift cards and credits to your online swag store
- Free branded products
- App subscriptions
- Charity donation options
If you need help creating and sourcing swag for events or could use guidance as you improve your swag strategy, it’s the perfect time to take action. Request a demo of Postal today to take your swag strategy to the next level and wow your employees and clients with the highest-quality swag boxes.