Top 10 Sales Closing Techniques to Win the Deal

Top 10 Sales Closing Techniques to Win the Deal

October 30, 2023

One reason salespeople love their job is that it’s binary—you either close the sale or you don’t. At the end of the day, all the work that goes into pursuing the lead comes down to whether you can seal the deal.

Here at Postal, we grasp the subtle details that make the difference in closing sales, and recognize the significant impact of intertwining offline and online strategies in this endeavor.

There’s no silver bullet for closing deals. The right technique depends on the audience, industry, and other unique traits. That’s why we’ve put together a top 10 list of sales closing techniques to help you in a variety of situations.

Enhancing Sales Closure with Postal's Corporate Gifting

Intertwining offline and online strategies is a nuanced art that can significantly impact your sales closing rate. As we delve into various sales closing techniques, it's essential to note that Postal's corporate gifting can be a potent tool in a salesperson's arsenal. A well-timed, thoughtful gift can create a lasting impression, foster goodwill, and nudge the potential customer closer to sealing the deal. Through Postal, discover unique ways to resonate with your clients and enhance the effectiveness of the sales closing techniques discussed in this article.


Top 10 Sales Closing Techniques to Win the Deal

1. Assumptive Close

The Assumptive Close is especially impactful when a salesperson senses a positive inclination from the potential customer. This technique operates on the premise of behaving as if the sale has already been secured, subtly moving the conversation forward towards finalization. By assuming agreement, the salesperson navigates the sales cycle smoothly, transitioning into the closing phase seamlessly. This technique is a proactive approach, and fosters a sense of urgency towards the finish line.

Imagine you are selling home security systems and the potential customer has been very receptive. You might employ the Assumptive Close by saying, "So, shall we schedule the installation for next Tuesday or would Wednesday work better for you?"

2. Summary Close

The Summary Close technique is a more structured approach, and is particularly effective when addressing the potential customer's pain points. It encapsulates the benefits of your product or service, summarizing the key aspects that resonate with the customer's needs, and thereafter seeking closure. This method is about reiterating the value proposition, aligning the benefits of your product with the identified pain points, and gently nudging the customer towards making a purchase decision. By effectively summarizing, the salesperson creates a clear pathway, leading the potential client through the sales funnel towards an informed purchase decision.

Let’s say you’re a sales rep for a software platform that streamlines project management. After discussing the various features that address the potential customer's challenges, you'd employ the Summary Close by saying, "Given how our software addresses your need for real-time collaboration and project tracking, would you like to proceed with the standard or premium package?"

3. Now or Never Close

The Now or Never Close is a maneuver that creates a sense of urgency. By presenting limited-time offers or exclusive deals, sales reps can incentivize decision-makers to act promptly. This technique thrives on the human inclination towards scarcity, making the offer irresistible and propelling the potential customer into a purchase decision.

Imagine you're a salesperson at a car dealership and there's a weekend sale going on. You could say, "This special pricing is only available through the weekend. Would you prefer to finalize the purchase today to take advantage of the discount?"

4. Puppy Dog Close

The charm of the Puppy Dog Close lies in its simplicity and effectiveness. This technique hinges on allowing the product or service to showcase its benefits firsthand, often through a test drive or a trial period. Sales professionals employing this method let the product speak for itself, subtly implying that returning it would be as hard as returning a lovable puppy. Through this period of direct interaction, potential clients can appreciate the real-time benefits of the product/service, nudging them closer to the closing phase of the sales process.

Assume you're selling high-end espresso machines. You could offer a one-week trial, saying, "I'll let you take this espresso machine home for a week. If you love the coffee it makes, we can discuss the purchase details then."

5. Sharp Angle Close

The Sharp Angle Close is a nuanced technique often employed when a potential client raises a last-minute concern. This sales closing technique is about addressing that concern adeptly, with an added incentive for immediate closure. By providing an additional benefit or resolving the concern swiftly, sales reps demonstrate a keen understanding of the potential customer's needs while also showcasing the benefits of your product, making it a win-win situation that nudges the customer closer to a purchase decision.

Think about a client who’s interested in a software subscription but is concerned about the onboarding process. You could respond, "If we could provide a personalized onboarding experience at no extra cost, would you be willing to proceed with the subscription today?"

6. Question Close

The Question Close is an engaging technique where the salesperson orchestrates a dialogue such that the answers from the potential customer naturally guide them towards closing. This method illuminates the benefits of your product in resolving their issues or meeting their needs, thus fostering a conducive environment for decision-making. By tactfully phrasing questions that reflect the advantages of your offering and addressing the potential customer's pain points, the Question Close not only facilitates a deeper understanding but also positions the salesperson favorably for steering the conversation towards a successful close.

While selling a home security system, you might ask, "Considering the safety features we've discussed, how do you see our security system enhancing the safety of your home?" This question not only reaffirms the benefits but also nudges the customer towards visualizing a purchase.

7. Hard Close

The Hard Close is a straightforward yet bold approach, where the salesperson directly asks for the sale. This technique necessitates a keen understanding of the potential customer's demeanor without seeming overly pushy. It's a clear-cut method that cuts through any ambiguity, driving the sales process to the finish line. However, it’s paramount that sales reps gauge the rapport and the readiness of the potential client before opting for this closing technique, ensuring a harmonious progression towards the closing sales phase.

After a fruitful discussion about a software package, a sales rep might say, "Given the benefits we've discussed and the current discount, are you ready to proceed with the purchase today?"

8. Take Away Close

The Take Away Close operates on the principle of scarcity and the human tendency to fear missing out. By astutely showcasing the opportunity cost associated with not proceeding with the deal, this closing technique nudges the potential client to act swiftly to avoid losing out on valuable benefits. It’s a psychological play where the salesperson highlights what the potential client stands to lose if they don’t act now, thereby creating a sense of urgency that propels the decision-making process forward.

If a customer is hesitating on a limited-time offer, a sales rep might emphasize, "I would hate for you to miss out on this discount as it ends today. It can really save you a substantial amount upfront. Shall we finalize the deal now?"

9. Soft Close

The Soft Close is a nuanced, less aggressive technique employed by sales professionals. It's designed to gently probe the waters with a non-threatening proposition, allowing the salesperson to gauge the potential customer's readiness to proceed. Through subtle inquiries or suggestions, the salesperson can discern the customer's stance without applying undue pressure, making it a respectful and considerate approach in the sales process.

After presenting a product demo, a salesperson might ask, "How do you feel about the features we've explored today? Do they align with your current needs?"

10. Needs Close

At the core of the Needs Close technique is a thorough understanding of the customer's needs and pain points. This closing strategy meticulously aligns the benefits of your product or service with the solutions sought by the potential customer. It's about demonstrating how your offerings address their concerns or desires, creating a compelling narrative that resonates with the customer's circumstances.

When a potential customer mentions a specific challenge they're facing, a sales rep could respond with, "Given your concern with inventory management, our software's real-time tracking feature would provide the solution you're looking for. Does that address your primary challenge, and are you ready to move forward with a solution that meets your needs?"

Let Postal’s Offline Engagement Solutions Bolster Your Sales

Incorporating effective sales closing techniques is a game-changer in navigating the sales process proficiently, and Postal's platform is intricately designed to enhance every facet of your sales journey, from outreach to sealing the deal.

By automating follow-ups, providing real-time insights for a tailored sales pitch, and managing the sales funnel efficiently, Postal amplifies your closing strategies. It's not just about closing a sale; it's about building lasting relationships with your clients.

Ready to transform your sales approach? Connect with Postal now and step into a realm of enhanced customer engagement and sales excellence.

Alex Barca
Alex Barca

Alex Barca is the Director of Demand Generation at Postal, where she oversees paid acquisition, direct mail, corporate gifting, and inbound sales development. Prior to Postal, Alex worked across marketing functions at Bullhorn and Curata. Outside of work, Alex enjoys watching reality TV and spending time with family and friends in the NYC area.

Want to increase your sales pipeline by +17%?
That's what Postal clients achieve on average after 3 months using the platform.
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Want to increase your sales pipeline by +17%?
That's what Postal clients achieve on average after 3 months using the platform.
Increase My Sales Pipeline