Deliver Offline Experiences & Drive Engagement with Postal Engage
October 3, 2022
Product Marketing Manager
Go-to-market leaders will always be challenged to do more with less. It’s becoming increasingly important to show true funnel efficiencies and move away from a “growth at all costs” mindset.
Winning revenue teams must be able to answer the challenging, often conflicting question of what’s working and how they can replicate it.
New privacy regulations on digital channels are forcing marketers to re-evaluate their playbooks while retaining high growth for the business.
Today’s buyers care about their experiences based on their last, best interaction with a brand.
Revenue teams need to be closely aligned when it comes to creating meaningful and memorable brand experiences across every touch point.
That’s why we created Postal Engage.
We’ve enhanced the Global Offline Marketing Engagement Platform you already know and love by making it more intuitive and efficient. Now, your teams can focus on increasing conversion rates and engaging more target accounts with fewer interactions at a lower cost per send.
Postal Engage is the first solution in Postal’s growing product suite, and is the one-stop shop for GTM and revenue teams to execute, scale, and track offline marketing efforts.
Take the guesswork out of creating memorable experiences for the people in your pipeline, network, and organization.
“We want to enable users across teams to take the guesswork out of creating memorable experiences for the people they care about. Answering questions like ‘what should I send’ and ‘when should I send it’ should be easy, so you can spend that time on building business relationships.”- Erik Kostelnik, CEO of Postal
With Postal Engage, start sending the perfect item faster and easier than ever to deliver best-in-class experiences that ultimately drive engagement.
Complete send flow redesign: Faster time to send. Deliver a meaningful experience in less than 5 clicks.
Improved global online marketplace: Easily find the perfect item for your prospects and customers with an intuitive, e-commerce-like shopping experience.
Better flexibility for teams: Manage bulk sends, add items to Favorites, and save a draft at any point during your send.
Postal Engage is built to manage and automate the time-intensive logistics of offline marketing. Track and report offline ROI to give full visibility into your pipeline and renewals. Postal Engage is a must-have for teams under pressure to do more with less.
Postal Engage includes:
The Marketplace homepage features Best Sellers bucketed by desired price range to give you creative inspiration and fresh ideas for every occasion. Find the right item faster and stay on budget with these crowd-sourced winners.
Featured International Items & Events
You can now shop for international items and events right from the Marketplace homepage, shop across 180+ countries, filter your search by price range, item category, or currency.
Approved Items Toggle
Easily find which Marketplace items have been approved by your account admin using the Approved Items toggle. The toggle replaces the All Items and My Items tabs previously found in the Marketplace.
Changing Your Send Method
Simply switch between the MagicLink, Personalized Email, and Direct sending tabs without losing the progress you’ve already made to personalize the item.
Schedule Sending to Multiple Recipients
Within the new send flow, instantly send or schedule a personalized email to multiple recipients.
When you’re in the middle of sending an item and you need to take a quick pause, save your draft so you can pick right back up where you left off—whenever you’re ready.
Expanded Orders Tab
View and manage all your Postal activity from the new Orders page. The Orders page is the hub for every user, not just admins. View the statuses of your MagicLink, email, direct, and automated sends. You can also approve MagicLink redemptions, and manage your saved drafts from the Orders page.
How GTM teams use Postal
Postal Engage helps your teams attract the attention of the right people, at the right time, by making it easy to create offline experiences at scale.
Here’s how revenue teams are encouraging engagement throughout the buyer’s journey and beyond:
Challenge: Lead generation & marketing pipeline
Solution: Create brand loyalty with positive offline experiences that ultimately drive engagement and easily attribute your offline efforts to pipeline
Challenge: Book more meetings with target accounts
Solution: Increase conversion rates with offline touchpoints in your cold outreach sequences between calls, in-mails, and emails
Challenge: Pipeline acceleration & sales velocity
Solution: Keep conversations moving with offline experiences to strengthen pre-sales relationships and determine what’s working to speed up the sales cycle with the Salesforce X Postal integration
Challenge: Customer engagement & retention
Solution: Nurture customer relationships and build advocacy with offline experiences to expand accounts and drive renewals
People & talent
Challenge: Employee engagement & productivity
Solution: Manage swag distribution and employee recognition in the cloud to keep your teams happy, reduce attrition, and attract top talent
Companies such as Fivetran, Cisco, and Seismic trust Postal to help streamline and scale offline efforts in their omni-channel GTM approach resulting in:
4x increase in pipeline creation
3x meetings convert to opportunities
35% increase in close rate
6 months or less recognized ROI
Watch your offline strategy soar with Postal Engage
Request a demo to automate and scale your offline strategy with Postal Engage, today. If you’re already a Postal customer, get on the list to gain early access.
Amy Schwartz is a Product Marketing Manager at Postal. Before landing in tech, she held various marketing and communications positions at financial services, healthcare, and higher education institutions. Outside of work, you can find Amy exploring the beaches and hiking trails of California’s central coast with her husband, two kids, and very energetic dog.