Product Marketing Manager
We understand that choosing the perfect gift isn't always obvious: in most cases, you probably won’t know the tastes or interests of your recipient. That’s where Postal Collections comes in.
With Postal Collections you empower your recipient to choose from a selection of items that you build in the Postal Marketplace.
You can curate options around a theme or create a selection based on items that have general appeal—include a variety of options, such as a candle from your recipient’s hometown, a jersey from their alma mater, or a bag of beans from your local coffee roaster. The options and opportunities to connect are endless.
No more guessing if your champion is a coffee or tea person, wondering if they prefer a certain type of food, or assuming that they drink alcohol. By putting the decision in your recipient’s hand, you leave them feeling empowered and valued.
Here are 7 Postal Collections that you can use for any function throughout your business:
1. Book the Meeting Collection
2. The Remote Employee Collection
3. The Book Collection
4. The Wine Collection
5. The In-Person Event Giveaway
6. The Sports Fan Collection
7. The Happy Birthday Collection
Sometimes figuring out what your prospect likes takes time, and when you’re trying to hit your meeting quota, you don’t have the resources or established relationship to know their interests. Book more meetings by generating a Postal Collection full of items that run the gamut.
Create a collection that is perfect for the remote folks on your team. This helps to ensure positive company culture spreads throughout the organization, regardless of the employees’ location. Sharing a collection of items that helps furnish their office space will help them feel recognized and empowered to do their best work.
For the avid reader in your life, put the choice in their hands. Offer a variety of books on a topic that’s relevant to their role or a conversation you had with them. Or if you know a book they’d love, give them the option of hardcover, paperback, or a Kindle version. They’ll appreciate that you left it open-ended so they can dress their library accordingly.
Instead of guessing if your recipient is a white or red wine person, send them a diverse collection of reds, whites, roses, and more. They’ll be delighted that you let them pick their favorite.
Forget hauling and drop shipping boxes of swag and giveaways at your next trade show conference. Create a Postal Collection of items that you'd ordinarily ship and store at your booth. Place a QR code at your booth for winners to scan and redeem their items from your Postal Collection. As a bonus, recipients will be glad they don’t have to lug home extra items in their suitcase.
Few things get people as fired up as their love for their favorite team. If you know your prospect or customer is a football or baseball fan, but you’re not quite sure which team they root for, create a Postal Collection of NFL or MLB items like hats or coolers. The sports enthusiast will be delighted to get some new team gear.
Nothing is sweeter than letting your prospects, customers and employees choose a treat for their special day. Especially if you’re unsure of dietary restrictions or preferences. Create a collection with a variety of delicious goodies so the birthday boy or girl can decide what will make their day.
With Postal Collections, the gift selection process is in the recipient’s hands. Curating and presenting a list of options helps you book more meetings, close more deals, increase employee engagement, and boost customer health scores.
Head over to our Help Center to learn how to create a Postal Collection or get started with Postal to get access to Postal Collections today.