Corporate Promotion Gifts
It’s important for businesses, organizations, and corporations to show appreciation for their employees, customers, and business partners. Coming up with ways to do that can be easier said than done, though—especially for employees that work remotely. Sending gift boxes for employees or teams is a great way to boost morale, as long as you time it right.
B2B corporate gifting has had a long tradition in the United States. For a long while now, companies have celebrated new partnerships and renewed contracts by giving executive directors expensive gifts. However, in the last few years, the corporate gifting strategy for most businesses has expanded. Now, it’s about more than just gifting a luxurious bottle of alcohol once a year.
Nowadays, companies are looking to send gifts not only to their most cherished corporate partners but also to other businesses they want to work with, as well as loyal clients and employees. It’s important to note that the surge in the corporate gifting industry over the last few years happened due to a very unexpected event—the pandemic.
Because of the isolation that we’ve had to live with for over several years and the changes this has caused in the way most of us work, businesses suddenly found themselves in a situation where they had to look for ways to keep employees feeling engaged, appreciated, and motivated. This is where corporate promotional gifts had to play their part.
When your employees work halfway across the country—or even across the world—and you don’t see them face to face, you can’t show your appreciation in the same ways. Sending gifts remains one of the only options available to give your most important stakeholders a way to know how much they matter to your company.
One of the best times to reward employees by sending them gifts is a significant event or milestone. Many holidays are a classic gift-giving time, but any event or milestone also works. You could consider sending them a gift when they get promoted, have a personal event coming up, buy a house, or have their employment anniversary.
Not only do corporate promotion gifts reward the employee being promoted, but they also set an example for other employees, showing what they stand to gain by working hard for a promotion of their own. It can also strengthen the connection between a business and its employees by making them feel seen and ensuring them that their work matters. People operations, or people ops is the practice of strengthening workforce bonds and uniting teams under a common goal.
Luxury corporate gifts are something you may want to consider giving a long-term veteran employee on the anniversary they started working for you. These gifts should feel personal and well-thought-out, as well as serve a practical purpose. Not all employees value or find use in the same gift, so you should pick them with the specific employee in mind.
Luxury and VIP corporate gifts can also be used to show appreciation to VIP customers, clients, vendors, and/or business partners. For these kinds of gifts, it’s often better to go with something a bit less personal and more representative of your corporation.
A few examples of premium gift ideas for leads or clients include shirts or hoodies; reusable water bottles, reusable bags, packs, or lunch boxes; hats, mugs, or socks. These can have your company name and/or logo on them, but high-end corporate swag simply won’t do when you want to show a valued employee how much you really appreciate them. For that, only a VIP corporate gift will fit the bill.
Corporate gifts for employees
Generic gifts with your logo or brand name printed on them may be useful for engaging with customers or prospects, but corporate gifts for employees should be a bit more intentional—when offering an item to an employee, it’s more than a gift.
Regardless of whether you work in a small or big company, taking the time to give employee gifts a personal touch is a great idea. That way, people will feel like they’ve received an appreciation present and not just like you’re sending them a random item you had on hand.
Most employees that have worked in one company for a while know what traditional branded items look like and will likely not be impressed if you send them a pen with your logo as a token of appreciation. On the other hand, If you take the time to pick out something they will either truly find useful or that is connected to a hobby of theirs, it will leave a lasting impression.
When you’re giving your employees appreciation, it’s not always to show appreciation. It’s also a way to build a relationship between individuals and your corporation, thank them when they’ve done a good job, and show them that you value them on a personal level.
That means that it’s better that your personal gift ideas for employees are designed uniquely for an individual based on their personalities. They don’t necessarily have to be fancy–inexpensive motivational gifts for employees show as much appreciation as something expensive. It’s more about how much thought you put into it, not how much money.
Here are a few examples of personalized corporate gifts for your employees:
- Snack basket of small-brand items that pack a flavor punch
- Gourmet nut and dried fruit basket
- Exotic meat and cheese basket
- Cocktail mixers
- Liquor samplers
- Luxury and exotic chocolates
Finding the time and resources to pick, buy, and send each employee a gift is a full-time job that you would traditionally have to dedicate a few employees to. Along with that, you’d have to find manufacturers to work with and then consider ways to brand all those items. Of course, most businesses don’t want to deal with the intricacies of gifting, which is why a corporate gifting platform is so useful for businesses that want to optimize their gifting strategy.
With a service like Postal, you can send all sorts of custom gifts to your employees for any occasion. One of the main events that employees like to have with their corporation is an end-of-the-year celebration. And what better way to celebrate with virtual workers than with a variety of delicious snacks and maybe an adult beverage or two.
As a top-tier gifting platform, Postal saves you from having to spend endless hours looking for manufacturers. Additionally, you don’t have to spend time finding options that work with your branding or organizing the logistics of sending all of your corporate gifts. The only thing needed from your end is the input—what kind of gifts you want to get, for whom, and when they have to be sent. You don’t have to sacrifice important members of your staff to look after this process and you don’t have to waste your valuable time dealing with the ins and outs when you work with a corporate gifting company that knows what it’s doing.
If you work with a comprehensive gifting platform, the only thing required from you when curating corporate gifts for employees is ideas. Be creative and come in with a vision about the kind of gifting strategy you want to take. From there, the right gifting platform will take over and make sure your strategy is executed in the best way possible.
Promotional gifts for employees
Coming up with gift ideas for all your employees is not an easy task, especially if we’re talking about a large business with hundreds, if not thousands, involved in the workforce. You also must consider gifts for different occasions. After all, you will most likely want to have separate gifts for the holidays, employees’ birthdays, and different gifts for when team members have made an extraordinary contribution to the company or blown their quarterly goals out of the water.
All of that takes a lot of planning, as well as knowing your employees and what they would appreciate receiving. If you’re still unsure about what to give as promotional gifts for employees, here are a few statistics to think about.
Expensive employee appreciation gifts
In 2022 so far, the United Kingdom’s corporate gifting market is worth roughly $105 million. In the United States, this market is expected to grow around 8% over the next few years. In Canada, expensive employee appreciation gifts might not go over as well as something under $500…because anything over that and they have to pay a hefty tax on it.
Considering the market you operate in and where you will be sending the gifts to is vital for cost efficiency. That’s why it’s something that you need to discuss with the corporate gifting platform that you will be working with. Otherwise, it can quickly lead to you going over your designated budget—something that you will most likely want to avoid.
The impact of a corporate promotional gift
When gifting promotional products, ideas can range from a simple pen with your logo on it to far more unique promotional items. Studies have shown that roughly two-thirds of people can recall the brand name of a company that gave them a promotional gift a year later, even if they weren’t promotional items with logos printed on them. When it comes to employees, 27% prefer cash to a branded product, but tangible items also leave a better lasting impression.
Unique corporate gifts
Thinking outside the box is key to making and gifting good presents. While apparel, reusable items, and branded corporate gifts are the preferred choice when gifting to clients and employees, it’s often overdone. The best corporate gifts for clients and workers alike are never generic. Unique corporate gifts are far more memorable and will build a much stronger bond between the organization and the recipient.
Personalized corporate gifts show that you’re paying attention to what matters to the recipient and view them as an individual. As a business owner, you have to put yourself in the shoes of the people you will be sending the gifts to. Would you feel impressed if you receive a company-branded pen or a notebook? Likely not.
Though, if you get a branded wireless keyboard or branded wireless headphones, you will surely enjoy and appreciate it more. If the gifts you send are not only useful but something the recipient will actually enjoy and carry about, then they will be even more memorable. If you ask employees, most will say they prefer to get cash, but you will quickly see that a well-chosen gift actually makes a better and longer-lasting impression.
After all, throwing some cash around is always nice, but it doesn’t show any personal care—it doesn’t show you pay attention to that person or that you truly know them and listen to what they need to feel seen and valued. In most cases, just giving money looks like you don’t want to put in the effort and do something unique and personalized.
Corporate gifts can make a huge difference if executed correctly. If you have either a fully remote or a hybrid work policy, a gifting strategy may be even more effective. If your company works in some kind of remote model, it’s likely that your employees and their managers are often in different locations and can rarely, if ever, meet in real life. But even in such cases, there is a solution.
If your teams or some of your employees work remotely, then sending corporate gifts online can be a bit more difficult. A manager’s job is to keep employees pulling in the same direction, and morale-boosting gifts are a great place to start. Anyone can send a branded tote bag, but truly meaningful gifts take a little more thought. Here are some ideas that work for remote workers as well as some unique client gift ideas.
- Employee appreciation kit
- VIP charcuterie experience
- Various adult beverages and cocktail kits
- VIP customer appreciation kit
For new remote workers, you can also consider sending welcome gifts in the form of everyday items that will be useful to them while working. Those can be things like wireless keyboards, headsets, a mouse, or anything else that they will likely need. These kinds of gifts are often appreciated by newcomers, as they make them feel more welcome in the company while also potentially saving them some money on things they would have had to purchase out of pocket otherwise.
Corporate gift boxes
For occasions such as birthdays or holiday gifts, sending out gift boxes is a terrific idea. That way, you will not have to buy individual presents for each person, while at the same time sending them something that’s unique and that they likely haven’t seen before.
Corporate gift boxes can include all kinds of items, from sweets and alcohol to branded items like pens, notebooks, tote bags, and hats. It all depends on the occasion and on what you want to give out as presents. For example, during the holiday season, it’s likely that you will want to take on the holiday theme and provide your employees and clients with a themed box. It can contain holiday beverages, gingerbread cookies, some decorations for their desk, and other holiday- or winter-themed products.
You can also utilize a holiday logo to brand the gifts you give during the winter holiday period. That way, your employees will be able to tell that the items you’re sending them were specifically planned for the holidays and that you didn’t just use extra items you had from previous gifting rounds to clients or partners.
When it comes to promotional gifts for customers, corporate gift boxes or corporate gift baskets are always well-received. Of course, rewarding employees with a corporate gift box never hurts, either. Unique corporate logo gifts leave a good impression on customers and make sure they’ll remember your name, but gift boxes can help you stand out even more, especially if you include a few luxury corporate gifts with logos. Here are a few ideas for customized swag kits you may want to consider:
- Employee Appreciation Kit: If you value the work your employees do, let them know by sending them a customized Postal employee appreciation kit. You can custom-build it to suit your employee’s specific preferences and needs.
- Cocktail Experience: Sometimes life calls for something with a bit more kick than your average beverage. Opt for a cocktail-inspired gift collection to help the recipient take the edge off.
- New Hire Pack: Show new hires that they made the right decision when they chose to work with you by sending them a custom gift pack with apparel, bags, and more.
- VIP Customer Appreciation: Sometimes we all feel the need to impress our customers or execs, and an ordinary gift set won’t do. If you’re someone that values quality over quantity, then send them one of Postal’s VIP appreciation kits.
Customized corporate gifts
When giving gifts, the best route to take is the personal one. You want to give your employees, business partners, and VIP clients presents that are not only connected to your company, but that also have a personal touch and show that you truly care about them. These can be items connected to a hobby of theirs or something that you know they’ve wanted for a long time. If you’re gifting employees, presents might also be things they will use for their daily work—for example, a branded headset or a mouse.
For partners, especially on the executive level, you should perhaps consider even more luxurious and customized presents. Such gifts can be high-quality leather items such as laptop bags, cardholders, or wallets. Or alternatively, you can opt for delivering a branded bottle of expensive alcohol or a box of chocolates, depending on their personal interests and wants.
When it comes to buying presents for people in positions of power, you should really think about everything you know about them—the hobbies they have, the sports they follow, their values, and their family situation. If you regularly talk to that person and you’ve had a business relationship for a while, you have should be able to come up with a gift that’s personal and will hold a special meaning for them.
We’ve established that customized corporate gifts are the best way to go, but Offline Marketing Automation platforms such as Postal can make it even easier. Customized corporate gifts for clients will always hit closer to home and leave a longer-lasting impression than some generic options.
With an offline marketing automation platform like Postal, you can choose from a wide variety of premium corporate gift vendors to custom-tailor unique gifts for your clients. Whether it’s uniquely designed custom logo corporate gifts or one of our many custom corporate holiday gifts, gift-giving is better than ever before when you use Postal.
When you send your customers unique gifts designed specifically for them, they’ll remember that for years to come. Nothing leaves a lasting impression better than an organization reaching out and showing its customers that it values them as individuals and is willing to show that with gifts. After all, who doesn’t like free stuff?
This lasting impression will help you build a relationship with your clients and make them feel more connected to your corporation. The more strongly a customer feels about a business, the more likely they are to work with them again in the future and even make recommendations to their friends and family.
Top corporate gifting companies
Thanks to the pandemic and the new mode of operations that most businesses have adopted, the corporate gifting industry has seen a rapid rise in recent years. Nowadays, most companies are looking for ways to make their employees more loyal and to give them a feeling of being appreciated as a way to retain talent and make people want to give their best for the business.
Additionally, when partnerships develop, the entire process of signing deals and contracts involves shows of appreciation, such as dinners, lunches, and corporate gifts. This has led to more and more companies looking for platforms that can help them find and send out gifts. Now is the time to start looking for the optimal corporate gifting company that can help you implement your gifting strategy.
As the rise of remote and virtual work continues, so does the increasing need for morale-boosting corporate gifts. That’s why the top corporate gifting companies, such as Postal, have everything you need to send members and clients of your corporation personalized gifts at scale. Automated morale boosts like this aren’t possible without a centralized platform to manage all that sending. After all, who has the time to send out that many gifts manually?
With Postal or similar luxury corporate gifting companies, you can show employees and customers appreciation without having to stress about whether or not it’ll have the intended effect. The demand for corporate gifting companies in the USA has been rising and with good reason.
If you’re still not convinced that Postal is the way to go when sending executive corporate gifts, you can always request a demo before making any permanent commitments. Between the ease of use, virtual events, and creative services, Postal is without a doubt the best investment to integrate the offline channel into your digital strategy.