If you want to do as much as you can to support your brand, you should look into options for creating a swag box, meaning a special collection of curated items that represent your company, Unfortunately, many companies don’t take advantage of all that swag boxes can do for them. Creating different swag boxes for your brand is a great way to promote your business and increase loyalty among employees, partners, and clients alike.
For new employees, swag boxes might be thought of as a kind of employee welcome kit. Vendors can also get a swag box at the start of a partnership as a way to celebrate it, as can other stakeholders and partners. A swag box doesn’t have to strictly include classical swag items such as hoodies and t-shirts; they can include any sort of branded item that you feel relates to your brand and represents it well.
Of course, the items you include should be genuinely useful to your clients, vendors, partners, and employees. In the past, companies have traditionally chosen to brand things like pens, notebooks, tote bags, sweatshirts, hats and caps, and of course, t-shirts. But, if you’re a more luxurious kind of business or want to show special appreciation for someone, you can choose to brand exclusive items like wallets, cardholders, leather laptop bags, sunglasses, or a variety of tech items.
Now, for most business owners, this idea sounds great, but they consider it difficult to bring to life, as the process of designing, producing, and shipping all those branded items seems like a heavy burden. However, nowadays, swag companies that operate fully online can help you with the entire process from start to finish. So, if you want to create a welcome kit for new employees online or a box for your partners or clients, you can do so quickly and easily as long as you find the right partner for the job.
Continue reading to learn more about how to design swag boxes, what they might include, and how to go about creating custom swag boxes for your brand with Postal’s swag solutions.
Swag Box Design
First things first—the designs of the best swag boxes on the market are always related to the brand they’re created by. Simply put, this means that the design of the box should be similar to the overall aesthetic of your company, which includes:
- Main company colors
- Fonts and text formatting
- General design and stylistic choices
Additionally, when it comes to design, it’s good to focus on being functional, sustainable, and in sync with trends.
Unfortunately, you can’t type “swag box amazon” in Google and find something that checks all the boxes for your company’s unique needs. You need to have the ability to work on every aspect of the swag box design if you want it to truly serve as a representation of your brand and as something that breeds brand loyalty.
You’ll want both your swag items and the packaging they come in to fit the feel of your brand. For example, if your overall style is minimal, then you can focus on bringing out those characteristics in your swag box. Alternatively, if you’re more into bright colors and bold statements, your box should reflect that and immediately signal to the person that sees it that it’s made by your company.
One of the easiest ways to create a swag box you’re proud of is by using online customization tools such as Postal’s Swag Editor. This kind of editing tool allows you to tweak designs until your swag looks just the way you want it. For additional customization, Postal’s Paper Plane Agency is an in-house creative team that specializes in curating branded items from the top vendors in the world to create an offline experience for your brand.
Best Swag Box
When creating corporate swag, remember to maintain originality. The idea behind your box and the items in it is to spread brand loyalty and awareness for your company, so be sure to display your uniqueness by creating unique swag boxes. The best swag box will have products that are functional, sustainable, well-designed, and useful to the people who receive them.
If you work only with the best swag companies, the items you source will be high-quality—you don’t want to gift your partners or employees a product that falls apart after just a few uses.
If you want to make the best possible box for your brand, you should focus on the potential needs of your clients, employees, and partners. Consider what they will want to receive that they can use regularly and will fit well with your branding. Typically, companies create useful items for the home or for the office, such as travel coffee mugs and tumblers, phone cases, high-quality notebooks, and tote bags. You can also go for apparel and make clothing like hoodies, scarves, and hats.
Swag Boxes for Employees
Employee swag should be useful and well-designed. No one wants to use or wear branded items that are too generic or aren’t functional. That’s why, when it comes to swag ideas for employees, there are a few things you need to consider, including:
- The average age of your employees
- How and where employees will use the swag you offer
- What makes your employees individuals, so you can personalize swag boxes for special occasions
For example, if you have a digital marketing agency full of young people between the ages of 20 and 30, your swag box for employees may contain modern hoodies, phone cases, wireless chargers, and sustainability-focused gifts like reusable tote bags or tumblers. On the other hand, company swag boxes for larger corporations can contain items such as cardholders, quality pens, and leather notebooks.
The main thing to note is that swag boxes for employees should contain high-quality products that last a long time and make people feel valued as team members. Prioritizing quality is the only way to ensure you see the benefits of creating company swag for your employee swag store.
New Hire Gift Box
We all know how stressful starting a new job is. You wonder whether you will get along with your colleagues and how you will fit in with everyone. One of the best ways to welcome new employees into your company is by gifting a new hire swag box full of cool branded items that make them feel like they’re a part of something larger.
Consider sports teams—all new players get their own personalized kits and gear, and that makes them a part of the team. The same can be achieved in any business thanks to swag boxes for new hires. You can go the route of creating custom employee welcome boxes that are more personalized corporate gifts, but it’s often a good idea to include similar items in every new hire gift box so no one feels like there’s preferential treatment. You don’t want to give the newbies exclusive items that the others don’t have, and you also don’t want them feeling left out by not gifting the kind of swag others already own.
If you scroll through company pages on LinkedIn, new hire swag might pop out at you as team members post photos of themselves with their swag on their first day. This clearly makes a positive impression on the employee, and it can also make a positive impression on anyone who sees their posts. For you as a business, that’s “free” employee branding that positions you as a good employer, which many people also translate into being a trustworthy company.
Swag Box for Customers
Gifting your customers a swag package or unique swag kits is a good way to breed brand loyalty. That’s because it makes your company memorable in their eyes, and it includes them in the internal goings-on of the business, or at least it feels like that to them.
Unfortunately, depending on your business model, it would not be very cost-efficient to gift every single customer a swag box. It’s helpful to establish some criteria and only gift boxes to those clients that meet them. Of course, you can always create a swag box for customers that’s always available for order in your online swag store if you want to provide something generic.
You can also decide to gift swag bags for events. For example, consider gifting a swag box to every single person that pays to attend an exclusive virtual session, panel, or event. Additionally, you could gift swag boxes to clients that have made a certain number of orders in the last month, or spent a certain amount of money with you.
Much like employee swag boxes, those for your clients should also have useful everyday items that breed not only brand loyalty but also general brand awareness. These items are usually things that people regularly use, like bags, backpacks, hats, sunglasses, umbrellas, etc.
Custom Swag Box
Creating custom swag boxes for the people that keep your business running can benefit you in the long run. It shows the people that matter most how much they mean to you and how much you appreciate their connection to your company.
However, making a custom swag box on your own is no easy task, which is why you should elect to use the services of a company like the Paper Plane Agency. The Paper Plane Agency and the in-app Swag Editor can help you design everything from a corporate swag gifts to a new hire gift box from start to finish. Your swag should reflect everything you are as a company, which doesn’t include the word “generic.”
Get started with a demo of Postal today to experience a new kind of swag fulfillment and give your business the best possible chance to knock it out of the park with your swag boxes.