When it comes to making your brand stick out, custom promotional products are the way to go. Whether you’re a small business, large company, or anything in between, unique promotional products allow you to leave your mark on employees, clients, and potential customers.
However, in addition to simply offering promotional products, companies can enhance their swag experience by hosting their merchandise online. Not only is this convenient for you, as you no longer need to worry about short or long-term storage, but this is also convenient for the client or employee receiving swag. Rather than lugging the merchandise back home after an in-person event, a nice little package will show up on their doorstep in a few days—what better way to leave a lasting impression?
It starts with creation: what objects and materials represent your company? With our Paper Plane team, putting together the perfect combination of swag has never been easier. Not only is everything done online to eliminate the stress of storage, but we can also be as hands-on or off as you’d like to eliminate the pressure of curating your swag bags.
Swag itself can range from individually personalized corporate gifts to promotional items with logos that are applicable to everyone. Clothing, office supplies, themed packages—there are many options to choose from. Building your brand via merchandise is proven to be effective. Businesses just need to do it correctly.
There are many factors that go into the creation of the perfect swag bundle. Depending on your budget and recipients, your orders may come from large wholesalers or a local small business. Promotional items come in all shapes and sizes, and we at Postal are here to help you navigate it all. Keep reading to learn more about the best company swag.
A tried and true method of increasing your brand’s visibility is through swag merchandise, meaning promotional merchandise that your customers or employees actively use. Giving a customer a piece of your company through branded swag can make other people notice the company while also strengthening the relationship between you and that client.
Imagine if your company’s merchandise products include sweatshirts. Employees or clients could wear them out and about, attracting attention from anyone curious about the design of the clothes. According to our numbers, gifts and merchandise bundles can drive 47% more product reviews.
This isn’t just for your brand’s look in superficial terms. Swag has the power to increase business on a visible level.
When considering the swag company you want to work with, what should you be looking for? Company swag, meaning any promotional materials and products you send to customers or employees, can fall into numerous categories that help determine who you should buy from.
Price is a large factor. If you have a higher budget for your merchandise, you can look at companies for luxury company swag. This will definitely leave a stronger impression, especially when comparing high-end swag to lower-cost swag, but if your budget is smaller, you have nothing to fear.
Many corporate swag vendors offer discounts for large-sized purchases. This can give smaller-budget businesses the ability to still send high-quality swag company gifts without breaking the bank. While a bigger budget can lead to more item options, personalization and creativity are still massively important factors in how memorable your swag is.
To help you reach swag fulfillment, companies partner with us for custom merchandise. Our services include curating corporate swag from reliable, name-brand vendors. You can request a demo to find out more about how we help companies and how we can help you figure out your own swag strategy.
It’s important to remember that there’s more to worry about than just the merchandise and vendors themselves. The delivery and distribution of your swag are also crucial components.
Building your company swag store is essential to the swag purchase experience. Not only should your site or platform be easy to navigate, but it should also be regularly updated with any new merchandise you have to offer. The best swag companies make it easy for customers to purchase merchandise.
Something to consider for your merchandise platform is whether you want to have a separate employee swag store with exclusives. Swag ideas for employees include matching apparel with inside jokes. Not only is this a creative design, but it also fosters a stronger sense of community amongst your employees. If they were the only people able to access that merchandise, the feeling of exclusivity can make the swag seem even more meaningful.
Coupons are another way to spice up your swag store. By giving new clients or employees a special discount code for their merchandise, they might have an even more favorable perception of the company. This can extend to events as well. By directing attendees to the online store with a voucher for free swag (similar to the in-person version of a merchandise table), they can make selections based on what they want, as opposed to just what you’re able to bring in. Never fear running out of supplies with an online store; you can always restock.
Online swag stores also offer the benefit of to-your-doorstep shipping. Rather than the one-and-done interaction of an in-person swag distribution, ordering online means swag comes directly to you from the warehouse—almost like a little surprise to remind your client about the company and reinforce a positive attitude.
There are many routes to go when it comes to your swag bundles. We at Postal can help you figure one out, or you can come up with an idea on your own. Here are some starter ideas that you may want to implement, depending on your gift recipients and the occasion.
- Swag items for events. These items tend to be functional for your attendees as well as promotional for your business. This benefits both the company and the clients or employees using these products. Ideas might include high-quality branded notebooks, snacks (yes, you can get food items customized as well), and name tags or lanyards.
- Team swag ideas. You can build company morale by giving your employees exclusive swag. Ideas include self-care packages, office supplies, and laptop bags.
- Swag ideas for customers. If your clients love your swag, they could become almost like walking advertisements for your brand. Customer swag ideas include hats, reusable tote bags, and coffee mugs/tumblers.
- Popular swag items (2022). Tech swag seems to be the move this year, especially as many companies have some degree of remote or online work. Some possibilities include wireless speakers, wireless earbuds, and webcam covers.
- Winter swag ideas. ‘Tis almost the season, and corporate swag can be a nice gift to give (with enough thought put in, of course). Consider things like hot chocolate kits, sweaters, and blankets.
- High-end swag ideas. If you have a higher swag budget, don’t be afraid to go all out with your bundles. You can offer things like wine, charcuterie baskets, and aroma diffusers.
A classic example of company merchandise is swag clothing, meaning any apparel with your logos or designs on them. This can come in the form of T-shirts, which is common and appeals to a wide audience, sweatshirts, jackets, hats, pants, and even socks.
When designing your swag clothing, however, you don’t want to go too far back to the basics. Slapping your logo onto a plain white T-shirt might be functional, but it shows little creativity or effort. Rather, consider implementing designs that are more visually appealing or go a layer deeper. For example, for your employees, an inside joke might make a good design that builds up your team around a shared experience.
When you come up with a design (or hire others to do so for you), you can likely buy your branded apparel wholesale and receive bulk-buy discounts. This will save you money, and more importantly, time.
To save even more, have your swag clothing online instead of shipping it to your in-person events. Rather than stacks of cardboard boxes behind a table with piles of shirts for the masses to take, consider distributing QR codes that lead to your merchandise shop at events instead. You can also use vouchers that can be redeemed for the item of your client/employee’s choice, and it will be shipped to their doorstep—no more worries about storing hordes of swag.
Best Custom Promotional Products
When it comes to choosing your corporate promotional products, remember that you want to impress your clients/employees. They should feel proud to wear or use your merchandise, so be sure to invest in nothing but the best company swag. 2022 statistics show that 59% of shoppers prefer purchasing from brands they trust, so don’t underestimate the power of popular vendors. Combining a trusted brand like Nike or Moleskin with your logo can reflect much better on your own company.
The best merchandise companies are the ones your clients or employees already know. This can mean a big-name company like The North Face (one of our partnered providers) or a smaller, more meaningful local business found on our gifting marketplace.
Swag needs to look great and be functional, for one purpose or another. Don’t be that company that ends up with its merchandise in the trash because no one wants to use it. Whatever experience your clients or employees have with your merchandise contributes to their overall perception of the company; be careful not to squander the opportunity to build a better relationship with them.
If you’ve been itching to get started with top branded merchandise companies, look no further than our Offline Engagement Platform. Contact us today to explore our product offerings like Postal Brand to build your company swag store and find great deals with the best custom promotional products for your future swag endeavors.