Today, marketing emails have some of the lowest conversion rates of all communication channels for go-to-market teams. The current industry standards stand at a 1% response rate, 2.5% click rates, and 20% open rates.
However, catching eyeballs in the inbox doesn't have to be a challenge—smart brands are using Offline Marketing Automation platforms to reverse this trend. Offering experiences and gift offerings within emails will earn more customer loyalty, advocate brand awareness, strengthen relationships, and drive traffic to your website.
By integrating offline experiences into emails with Postal, you can double your open rates and 5x click rates in top-of-funnel emails. This blog covers 7 high-performing gift email ideas to optimize your marketing efforts and drive more qualified leads into your sales funnel.
7 high-performing gift email ideas for marketing
1. Exclusive event invite
Subject line: You're invited, <first name >.Preview text: We're hosting an exclusive (___) and wanted to invite like-minded leaders such as yourself. Register today!
Body messaging: Invite your lead to a unique, exclusive event and leverage the event kit as an incentive to join.
Example: Hi <first name>, On Thursday, July 22nd, Postal is teaming up with The Second City Comedy to host what will be the best virtual B2B block party you'll attend this summer! You can expect:
A hilarious break from your hectic workday
Lighthearted jabs at the B2B industry
Professional comedians improvising on the fly
Plenty of friendly "How-ya-doings"
The first 300 registrants will receive an exclusive block party-themed event kit delivered right to their doorstep. Pull up a lawn chair and watch the B2B community get BBQ'd!
CTA: RSVP and Get my Party Box
2. First X downloads are getting a self-care package!
Subject line: Download our ___ to get entered to win this soothing self-care kit, <first name >.
Preview text: By downloading this ___, you'll be entered to win one of the X care packages!
Body messaging: Leverage incentive marketing to get in front of your leads and encourage them to download your content.
Example: Hi, <customer name>. From November 19th to December 19th, Johnsons HVAC is offering a free self-care package for the first 100 customers who download our Promotional Video on YouTube. The video provides several tips on:
How to maintain your HVAC systems
How to diagnose problems with your system
Evaluating your HVAC specialist
Energy conservation tips and more
The first 100 people to download the video will get a soothing self-care package kit delivered right to their doorstep. We want you to be the first to make the download.CTA: Get my Video Link and Enter to Win
3. Hosting a contest and running a giveaway
Subject line: Best submissions are getting a ___!
Preview text: Are you interested in winning a ___? We're hosting a ___ contest, instructions on how to enter here.
Body messaging: Orchestrate a fun contest relevant to your product or brand and motivate the top of funnel leads to participate by giving away something enticing.
Example: Hi, <customer name> from November 19th to December 19th, Fig Tree Marketing is hosting a contest for all our eligible customers like you. The first 5 people to get 10 peers to use our new Optimize Marketing Tool get the following:
A free digital marketing playbook
Free Website maintenance
12-month free access to Optimize
Just get ten friends to use Optimize today and grab these fantastic giveaways.
CTA: Enter to Win
4. Automate gifts within nurture tracks to stay top of mind
Subject line: A little something for you from the team at ___, <first name >
Preview text: The team at ___ wanted to offer you a ___ as a reminder that we're here to help find a solution for ___.
Body messaging: Touch on the product but structure the messaging around the gift offering and that the team is willing to help if they're in evaluation.
Example: Hi, <customer name>, Postal is offering our loyal customers like you free 14 days access to the premium Postal Triggers feature that helps you automate your gift offering within your CRM. Gifts automated as touchpoints can boost conversions by 3x and double response rates. If you have any questions regarding how to use this feature, the team at Postal will gladly help.
CTA: Accept your Gift
5. A charitable donation in exchange for a virtual event sign-up
Subject line: Let me make a donation on your behalf, <first name >
Preview text: We'll donate $X to the charity of your choice by registering for this virtual event.
Body messaging: Boost the power of charitable giving by offering your lead the ability to donate to a charity of their choice in exchange for registering for your event or accepting a content offering.
Example: Hi, <customer name>, Michigan IT services values and supports the work that charitable organizations across the state do to help better our communities. This year we will offer free registration and entry to our upcoming Cybersecurity Awareness Virtual event for organizations that donate $100 to the charitable organization of their choice. Be the first to donate and register for this crucial event.
CTA: Donate Today and Register
6. "Thanks for ___!"
Subject line: A token of our appreciation for you, <first name >
Preview text: Thanks for ___! The team at ___ wanted to give you these delicious chocolates to express our gratitude.
Body message: Spruce up the automated follow-up email by including a small token of appreciation such as chocolates or cookies.
Example: Hi, <customer name>, at Michigan IT services, we can't thank you enough for attending our just ended cybersecurity awareness virtual event. As a small thank you, our team wanted to offer this collection of some of our favorite sweet treats, chocolates, muffins, and biscuits.
CTA: Choose my Gift
7. "Welcome to our community!"
As B2B communities are becoming more prevalent, sending gifts to new members is a great way to build loyalty amongst members.
Subject line: A welcoming present for you, <first name>!
Preview text: Thank you for joining our B2B community. We wanted to give you a ___ on behalf of our community...enjoy!
Body message: Talk about what they should expect from joining the community and thank them for joining. Weave the gift offering into this.
Example:Hi, <customer name> Platinum Logistics wishes to thank you for joining our robust and productive B2B community. Members leverage our community to discuss thought-leadership, trends, innovations, challenges, and networks within their niche. As a sign of good faith, we wanted to give you Personalized Notebooks on behalf of our community—enjoy!
CTA: Accept my Welcome Gift
Integrate Postal with your email marketing
Postal is an Offline Marketing Automation platform designed to help marketers and brands automate, scale, and personalize their direct mail as well as external events. The tool also helps personalize gift emails to drive higher engagement with prospects, customers, partners, and employees.
Empowering leads with valuable offerings will provide a better ROI than standard email marketing campaigns. Offline Marketing Automation will be an essential component within the tech stack of sales and marketing teams in the future. If you have any questions or need help choosing a winning gift email idea, don't hesitate to contact Postal today. We provide best-in-class solutions and platforms to help you generate leads, book meetings, retain customers, and delight your employees. Contact us today to learn more or request a demo.
Rich is a B2B marketing enthusiast with a passion for storytelling through relatable content and memorable experiences. Rich was one of the first founding team members of Postal when he started as an intern in 2019 and now holds the Content Marketing Manager role.