A gifting study conducted by the University of Zurich found that sales reps who offer a small gift at the onset of their negotiations generate more than twice as much revenue. So why don't all salespeople incorporate offline gifting into their sales process? Because it's hard. Historically, sending a physical gift or direct mail item has been tedious, manual, and lacked visibility and reporting into the effect offline marketing has on pipeline. However, offline marketing automation has changed the way that sales teams engage with prospects to create memorable interactions at scale and show the impact on pipeline.
One issue with gifting remains: corporate gifts can still feel corporate and disingenuous. Branded tchotchkes and corporate swag only get you so far when it comes to building real relationships with your clients and prospects.
Receiving a heartfelt gift is something that everyone appreciates. Sales organizations that aspire to leverage corporate gifting as a part of their campaigns must find the happy medium between creepy and authentic. While many organizations have mastered it, others still struggle with the social protocols behind corporate gifting.
The item you send plays a huge role in the performance of your gifting initiatives, especially in sales. This article showcases 14 corporate gift ideas, all of which are available in the Postal Marketplace, that will come off as generous and memorable to the right sales prospect. Explore these unique gifts sourced from local vendors, categorized by budget, that are guaranteed to surprise and delight your recipients.
Gift ideas under $30
1. Brigadeiros From Obrigaderia
Obrigaderia's brigadeiros are a traditional Brazilian sweet, hand-rolled to perfection using the highest quality ingredients. Designed by an independent female artisan who loves what she does, these creamy fudge balls will melt the hearts (and tastebuds) of your prospects.In addition, they're affordable and a small treat to help your prospects feel a little sweeter about getting through the week. This is the Postal sales team's most popular item sent this quarter as they yield about a 66% reply rate and receive incredible feedback from prospects about the chocolates.
2. Relevant books
Sometimes the best way to connect with your prospects on a personal level is through knowledge. Try sending a book that's relevant to your prospect's company or the challenges they're facing, and they'll love receiving something that feels relevant to them. Tired of sending business books? Send your favorite fiction read that means something to you.
3. Fill It Forward Cupanion Bottle
The Cupanion Bottle is a sustainable water bottle made in the United States that nearly any prospect will love and appreciate. The best part? With the purchase of any Cupanion Bottle from the Clean Water Series, you unlock a $5 donation that goes directly to their charitable partners benefitting those who don't have access to clean water around the world.
4. Bottle of wine in the $20–30 range
If you're sending wine to a business contact, be sure you know their drinking preferences first. Simply ask your recipient for their favorite variety of wine, or provide them with a Postal Collection, giving them the ability to choose which variety they’d like to receive.
Daou Sauvignon Blanc
A crisp, dry wine that will go down easily with any dinner guest.
Kim Crawford Chardonnay
For the less expensive option, this New Zealand chardonnay is a superb choice. It's gold with aromas of peach and oak.
Graham Beck Brut
The perfect wine for the cheese lover! It's light and dry with nice acidity.
Bonny Doon Rose
A sweet and fruity wine with a touch of floral notes. The perfect choice for those who have a sweet tooth.
Hook and Ladder Estate Cabernet or Pinot
It's the perfect choice for a gift that feels upscale. With aromas of blueberries, black cherries, and spice, this red wine will please any palate.
5. Chef Bob Coffee
Chef Bob's Artisan Roasts are the coffee beans you need to fuel your morning routine or evening jam session. Each bag is labeled with a piece of art created by artist John Horrell. We know how stressful work can be, so why not give your prospect a gift that will start their day out right?
Gift ideas in the $30-100 range
6. Dorota Botanical Olive Oil
Olive oil is one of the most popular ingredients in the household kitchen, but it's also among the first to run out.
Dorota Botanicals is your one-stop-shop for gourmet olive oil and balsamic vinegar. Your recipient will remember and appreciate this gift as they utilize it throughout their culinary endeavors.
7. Cocktail kits from Yes Cocktail Co.
Send your prospect a delicious cocktail kit from Yes Cocktail Co. With their variety of craft mixers, they have the perfect drink for any occasion or milestone.
8. UI Mug
This sleek and stylish mug is an excellent choice for coffee or tea fanatics. The UI Mug system maintains your beverage at the perfect temperature and can also charge a cell phone wirelessly. What's better than uninterrupted hours of enjoying your favorite hot drink? This elegant and convenient mug will most definitely give your prospects a pleasurable experience.
9. A coffee subscription
Give your prospect the best gift of all—a gift that keeps on giving. This coffee subscription ensures your champion receives one bag per month for three months of Chef Bob's Premium Artisan Roast Coffee. Month one: Papua New Guinea, month two: Creme Brulee, and lastly, in month three: Ethiopian Yirgacheffe Dark Roast coffee beans. Your prospect will have no choice but to think about you each time it arrives.
10. Breakfast Gift Basket
Gift your prospect a culinary care package full of deliciousness that will kickstart their day. Inside this breakfast gift crate are Maine's freshest blueberries, New Hampshire maple syrup, and a classic New England buttermilk pancake mix.
Gift ideas over $100
11. Charitable donations
If you're making a charitable donation, it doesn't necessarily have to be over $100. However, many high-level decision-makers don't want or can't accept a gift from vendors. Charitable donations are a great way to stand out and show that you care. With the Charity on Top gift card, you can choose your denomination, and the recipients can allocate funds from the gift card to the charity of their choice.
12. Spa Gift Set From Knack Shops
A gesture of self-care shows your prospect that you are conscientious of their well-being. The Postal Marketplace offers a wide arrange of spa gift sets that accommodate any personality type and relieves day-to-day stress.
Daily Detox Spa Gift Set
This is the perfect all-in-one spa set. This detox kit includes a charcoal facial puff, bath salts with blue clay and eucalyptus, and a Detox Bath cube to soothe the skin.
13. Stockyards New York Strip
New York Strip Steaks from Stock Yards are a cut above the rest. Considered "The King of Steak," these handsomely marbled steaks are a great gift for any grill master.
14. A nice bottle of liquor
Sometimes a nice bottle of liquor is all you need to initiate a deeper conversation. Consider getting your prospect excited with some of these top-shelf bottles from the Postal Marketplace: Don Julio 1942 Tequila, Johnnie Walker, Blue Label Blended Scotch Whiskey, Grey Goose Vodka, and Monkey 47 Schwarzwald Dry Gin.
Key takeaway: give items that are unique and useful
Unique and useful corporate gifts create brand recall as they give your prospects something to remember you by. Contributing to the sleuth of emails and LinkedIn messages in your prospect's inbox won't get you far. In every instance, offering a memorable gift will increase your connect rate and drive more pipeline.
Rich is a B2B marketing enthusiast with a passion for storytelling through relatable content and memorable experiences. Rich was one of the first founding team members of Postal when he started as an intern in 2019 and now holds the Content Marketing Manager role.