A gifting study conducted by the University of Zurich found that sales reps who offer a small gift at the onset of their negotiations generate more than twice as much revenue. So why don't all salespeople incorporate offline gifting into their sales process? Because it's hard. Historically, sending a physical gift or direct mail item has been tedious, manual, and lacked visibility and reporting into the effect offline marketing has on pipeline. However, offline marketing automation has changed the way that sales teams engage with prospects to create memorable interactions at scale and show the impact on pipeline.
One issue with gifting remains: corporate gifts can still feel corporate and disingenuous. Branded tchotchkes and corporate swag only get you so far when it comes to building real relationships with your clients and prospects.
Receiving a heartfelt gift is something that everyone appreciates. Sales organizations that aspire to leverage corporate gifting as a part of their campaigns must find the happy medium between creepy and authentic. While many organizations have mastered it, others still struggle with the social protocols behind corporate gifting. Discover a variety of practical sales gifting use cases to enhance your client relationship-building and boost your sales efforts.
The item you send plays a huge role in the performance of your gifting initiatives, especially in sales. This article showcases 14 corporate gift ideas, all of which are available in the Postal Marketplace, that will come off as generous and memorable to the right sales prospect. Explore these unique gifts sourced from local vendors, categorized by budget, that are guaranteed to surprise and delight your recipients.
1. Brigadeiros From Obrigaderia
Obrigaderia's brigadeiros are a traditional Brazilian sweet, hand-rolled to perfection using the highest quality ingredients. Designed by an independent female artisan who loves what she does, these creamy fudge balls will melt the hearts (and tastebuds) of your prospects.In addition, they're affordable and a small treat to help your prospects feel a little sweeter about getting through the week. This is the Postal sales team's most popular item sent this quarter as they yield about a 66% reply rate and receive incredible feedback from prospects about the chocolates.
2. Relevant books
Sometimes the best way to connect with your prospects on a personal level is through knowledge. Try sending a book that's relevant to your prospect's company or the challenges they're facing, and they'll love receiving something that feels relevant to them. Tired of sending business books? Send your favorite fiction read that means something to you.
3. Fill It Forward Cupanion Bottle
The Cupanion Bottle is a sustainable water bottle made in the United States that nearly any prospect will love and appreciate. The best part? With the purchase of any Cupanion Bottle from the Clean Water Series, you unlock a $5 donation that goes directly to their charitable partners benefitting those who don't have access to clean water around the world.
4. Bottle of wine in the $20–30 range
If you're sending wine to a business contact, be sure you know their drinking preferences first. Simply ask your recipient for their favorite variety of wine, or provide them with a Postal Collection, giving them the ability to choose which variety they’d like to receive.
Daou Sauvignon Blanc: A crisp, dry wine that will go down easily with any dinner guest.
Kim Crawford Chardonnay: For the less expensive option, this New Zealand chardonnay is a superb choice. It's gold with aromas of peach and oak.
Graham Beck Brut: The perfect wine for the cheese lover! It's light and dry with nice acidity.
Bonny Doon Rose: A sweet and fruity wine with a touch of floral notes. The perfect choice for those who have a sweet tooth.
Hook and Ladder Estate Cabernet or Pinot: It's the perfect choice for a gift that feels upscale. With aromas of blueberries, black cherries, and spice, this red wine will please any palate.
5. Chef Bob Coffee
Chef Bob's Artisan Roasts are the coffee beans you need to fuel your morning routine or evening jam session. Each bag is labeled with a piece of art created by artist John Horrell. We know how stressful work can be, so why not give your prospect a gift that will start their day out right?
6. Dorota Botanical Olive Oil
Olive oil is one of the most popular ingredients in the household kitchen, but it's also among the first to run out.
Dorota Botanicals is your one-stop-shop for gourmet olive oil and balsamic vinegar. Your recipient will remember and appreciate this gift as they utilize it throughout their culinary endeavors.
7. Cocktail kits from Yes Cocktail Co.
Send your prospect a delicious cocktail kit from Yes Cocktail Co. With their variety of craft mixers, they have the perfect drink for any occasion or milestone.
8. UI Mug
This sleek and stylish mug is an excellent choice for coffee or tea fanatics. The UI Mug system maintains your beverage at the perfect temperature and can also charge a cell phone wirelessly. What's better than uninterrupted hours of enjoying your favorite hot drink? This elegant and convenient mug will most definitely give your prospects a pleasurable experience.
9. A coffee subscription
Give your prospect the perfect gift of all—a gift that keeps on giving. This coffee subscription ensures your champion receives one bag per month for three months of Chef Bob's Premium Artisan Roast Coffee. Month one: Papua New Guinea, month two: Creme Brulee, and lastly, in month three: Ethiopian Yirgacheffe Dark Roast coffee beans. Your prospect will have no choice but to think about you each time it arrives.
10. Breakfast Gift Basket
Gift your prospect a culinary care package full of deliciousness that will kickstart their day. Inside this breakfast gift crate are Maine's freshest blueberries, New Hampshire maple syrup, and a classic New England buttermilk pancake mix.
11. Charitable donations
If you're making a charitable donation, it doesn't necessarily have to be over $100. However, many high-level decision-makers don't want or can't accept a gift from vendors. Charitable donations are a great way to stand out and show that you care. With the Charity on Top gift card, you can choose your denomination, and the recipients can allocate funds from the gift card to the charity of their choice.
12. Spa Gift Box Set From Knack Shops
A gesture of self-care shows your prospect that you are conscientious of their well-being. The Postal Marketplace offers a wide arrange of spa gift sets that accommodate any personality type and relieves day-to-day stress. This is the perfect all-in-one spa set. This detox kit includes a charcoal facial puff, bath salts with blue clay and eucalyptus, and a Detox Bath cube to soothe the skin.
13. Stockyards New York Strip
New York Strip Steaks from Stock Yards are a cut above the rest. Considered "The King of Steak," these handsomely marbled steaks are a great gift for any grill master.
14. A nice bottle of liquor
Sometimes a nice bottle of liquor is all you need to initiate a deeper conversation. Consider getting your prospect excited with some of these top-shelf bottles from the Postal Marketplace: Don Julio 1942 Tequila, Johnnie Walker, Blue Label Blended Scotch Whiskey, Grey Goose Vodka, and Monkey 47 Schwarzwald Dry Gin.
15. PowerCore Essential 20000 Portable Charger
The travel-friendly design boasts a huge 20,000mAh capacity to keep multiple devices topped up for days, and with support for simultaneous USB charging, this charger offers the ultimate blend of power and convenience for your prospect's hectic lifestyle.
Key takeaway: give items that are unique and useful
Unique and useful corporate gifts create brand recall as they give your prospects something to remember you by. Contributing to the sleuth of emails and LinkedIn messages in your prospect's inbox won't get you far. In every instance, offering a memorable gift will increase your connect rate and drive more pipeline. If you are looking for affordable gifting options for your employees discover these blog posts: $50 gift ideas for employees and employee gifts under $10.
While these gift ideas are perfect for prospects, don't forget to explore our curated selection of thoughtful gift basket ideas for employees as well. After all, your dedicated team members are at the heart of your business's success, and showing appreciation goes a long way in fostering a positive workplace culture.
A suitable gift for a salesman should be chosen with care, keeping in mind their individual tastes and needs. It's often best to select something that can enhance their professional life or offer them personal enjoyment. Options include practical items like high-quality pens or business card holders, professional accessories like a stylish briefcase, or gifts that support their personal growth, such as books on sales techniques. Additionally, consider thoughtful gestures like gift cards to their favorite restaurant or store or items like noise-canceling headphones for business trips. Personalized gifts, like custom awards or plaques for sales achievements, can also be highly appreciated.
What is a good gift for a sales team?
When selecting a gift for a sales team, the goal is to foster team unity and motivation. Options range from team-building activities or workshops that promote camaraderie to customized team merchandise like T-shirts. Recognition and rewards for top-performing team members are also appreciated. Consider subscriptions to sales tools or software that can enhance their work or plan a team outing or adventure, such as a day at a theme park or a weekend retreat. Personalized desk accessories or motivational wall art can help create a sense of pride and identity within the team.
How much money should you spend on sales gifts?
The amount you should allocate for sales gifts can vary based on multiple factors. For individual salespeople, the budget typically falls in the range of $25 to $100, with room for flexibility depending on the situation. When it comes to a sales team, the budget can vary widely depending on team size and the importance of the occasion, ranging from a few hundred dollars to several thousand dollars. Special milestones or significant events may warrant a larger budget. Remember that personalization can add value to a gift, so it's essential to focus on thoughtful choices rather than strictly adhering to a specific dollar amount. Ultimately, the goal is to show appreciation within your means and make the gift meaningful to the recipient or team.
What are some Christmas gift ideas for sales teams?
When seeking Christmas gift ideas for sales teams, aim to foster team spirit and acknowledge their hard work. Consider personalized team merchandise, recognition awards, or planning a team-building experience to boost morale. Gift cards, tech gadgets, and wellness items can also be thoughtful choices. Create a festive atmosphere with office decor or host a holiday party to celebrate together. Tailor your gifts to individual preferences to make the holiday season special for your dedicated sales team.
10 Corporate Gifting Email Templates
Start sending corporate gifts that you know will be well received. We’ve put together these templates and scenarios to help you see how gifting can be used to help build strong relationships.
Rich is a B2B marketing enthusiast with a passion for storytelling through relatable content and memorable experiences. Rich was one of the first founding team members of Postal when he started as an intern in 2019 and now holds the Content Marketing Manager role.