An Overview of the All-New Postal Platform

October 4, 2022
Jeff Freeman
VP of Product
We’re in a new era of go-to-market strategy.

Gone are the days of coordinating tactics loosely tied back to the business bottom line. Teams are being tasked to do more with less and will need to optimize every existing program for conversions—online and offline.

Revenue teams have historically relied on noisy, online-only tactics because it’s easy to compare digital channels and see impact to pipeline.

That’s why we built Postal, the leading Global Offline Engagement Platform.

With over 600+ customers sending millions of items annually, it’s safe to say we’ve learned a lot about offline efficiency and efficacy. We’re building tools to help manage the day-to-day of offline programs and easily report on ROI.

What is an Offline Engagement Platform?

The Postal Platform makes offline engagement easy by saving you time and resources compared to traditional processes.

Each business unit has its own offline initiatives, budgets, and inventory. To serve the needs of each specific use case, enterprises are picking up multiple systems to achieve their objectives. In doing this, organizations have lost insights into costs, and impact on programs is impossible, creating org-wide redundancies costing the business.

Here are a few ways Postal helps make your offline engagement across teams more effective and efficient:

  1. Sending automation: Cut down on manual tasks and automate the time-intensive logistics of sourcing, sending, and tracking custom projects and gifts.
  2. Program management: Centralize your cross-functional teams with one platform to manage all department budgets and item inventory.
  3. Reporting: Act on insights to drive ROI and other efficiencies in the offline channel by integrating with your CRM.

These three feature sets are the foundation of the Postal Platform. We are committed to working with our customers to continue solving key problems in the offline channel and covering new opportunities for your teams.

What’s new in the Postal Platform?

We’re expanding our product suite to include Postal Engage, our flagship product that helps you find and send the perfect items, as well as our newest offerings: Postal Brand and Postal ABM.

Postal Engage

With Postal’s global gifting marketplace, you can start sending the perfect item faster and easier.

  • Scale and track offline efforts that are working
  • Find the right item for every audience and occasion
  • Build and nurture meaningful relationships at scale

Learn more about Postal Engage.

Postal Brand

Create a company swag storefront available for employees, customers, and raving fans to access online.

  • Spin up a publicly available swag store
  • Customize your storefront to stay on-brand
  • Manage inventory of all your branded items

Learn more about Postal Brand.

Postal ABM

Postal ABM will offer easy orchestration for targeted, data-driven campaigns using insights from a comprehensive offline campaign dashboard.

  • Know exactly when to engage during a buyer’s journey
  • Understand engagement and ROI of your campaigns

The future of engagement includes offline

Based on non-paid, third-party research from UserEvidence, 73% of Postal users report they use the platform to increase conversion rates.

Enterprise customers like Fivetran and Seismic are seeing an increase in engagement with Postal, when adding offline tactics to their existing playbooks.

"Postal's investment has delivered a robust, integrated solution critical to our global ABM strategy," says Andrew Racine, VP, Demand Generation at Fivetran.

How teams can use Postal for offline engagement

One of the ways we want to make your existing processes more efficient is by building the right integrations so your teams can work where they want. Here are a few examples to show you how powerful the Postal Platform can be.

Marketing

Challenge: Lead generation & brand awareness

Solution: Build a swag store and manage budget across all GTM gifting initiatives, swag giveaways, and customer kits all in one platform—and it’s connected to Salesforce for easy reporting.

Sales

Challenge: Pipeline acceleration & sales velocity
Solution: Use the Postal chrome extension to easily and quickly send a personalized gift to prospects without ever leaving your workflow—whether your sales tool of choice is Salesforce, Salesloft, Outreach we’ve got you covered.

Customer Success

Challenge: Customer retention & relationship management
Solution: Trigger personalized, gift email sequences for customer milestones like renewals using Outreach or Salesloft to continue nurturing relationships at scale.

People Ops

Challenge: Employee engagement & productivity
Solution: Send new hire onboarding boxes and other swag items to build team culture and encourage employee engagement through Zapier to your HR platform.

Let’s take it offline

The Postal team is excited to be on this journey of bringing the offline, well… online. We imagine a world where your online and offline ABM efforts across teams are connected to make an omnichannel impact on prospects and customers.

To learn more about the all-new Postal Platform and see how you can get more engagement in the offline channel with less of your teams’ time and energy, request a demo.

Jeff Freeman

As Postal's VP of Product, Jeff is a product executive with a track record of generating significant revenue growth by developing new or complementary products and services.