UserEvidence is a platform that helps companies unlock customer love by generating verified insights and evidence. With the help of Postal, UserEvidence has been able to increase efficiency within their cold outreach, book more meetings, and generate more customer feedback.
Saving 6 hours per week by sending meaningful items from local businesses within sales outreach
My favorite part about Postal is that they source their marketplace items from small local businesses, rather than big box retailers or cheap international manufacturers.
- Evan Huck, CEO
Before working with Postal, UserEvidence's primary method of outreach was manual. Their reps would reach out to prospects individually and thank them for participating in their reference program and source leads for their Account Development Reps (ADRs). This manual process was also used for incentivizing customers to complete surveys and reviews. This process was inefficient both in terms of time spent and resources needed—it took up an average of 6 hours a week and often resulted in generic gifts being sent.
Our SDRs have doubled the amount of booked meetings with Postal. Postal items help us cut through the noise and demonstrate to the prospect that we've done our research. Postal has saved me over 6 hours a week by automating that process.
- Evan Huck, CEO
That all changed when they began working with Postal—through Postal’s automations and easy-to-use interface, UserEvidence was able to save time and increase efficiency in their cold outreach efforts.
Achieving ROI within 2 months of launch by implementing Postal across go-to-market teams
In the first two months since beginning work with Postal, UserEvidence has seen a 20% increase in booking meetings as well as 80k closed-won opportunities during the first 30 days. Explore more creative prospecting email templates that are designed to increase cold outreach efficiency.
Postal has doubled the amount of opportunities generated by our BDRS in our key accounts segment—it’s our secret weapon.
- Evan Huck, CEO
Additionally, conversion rates increased 38%. Partnering with Postal has had significant impacts on UserEvidence’s go-to-market strategy:
- Sourcing leads for ADRs can be done faster and customers are incentivized more efficiently
- Meeting bookings have increased by 20%
- Closed won opportunities have doubled
- Thanking customers for participating in their reference program has become easier
- Surveys and reviews are completed quicker
We use Postal for EVERYTHING. One of our ADR campaigns got a 20% increase in meeting booking rate!
- Ray Rhodes, Co-founder
The positive benefits demonstrate why so many businesses rely on Postal’s Offline Engagement solution to create success stories like this one with UserEvidence: saving time while improving efficiency in their cold outreach efforts has allowed them to focus more on things like innovation, customer relations, and product development.
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