In light of the pandemic and the shift to remote work, business practices have changed. Experiences and offline gifting campaigns seem to not only be unfazed, but more important than ever before—the fact that the corporate gifting industry has already reached $242B and is growing at a CAGR (compound annual growth rate) of 8.1% through 2024 speaks towards this.
Given that many organizations are operating their business fully virtual, it’s become important for organizations to find ways to reinforce a positive work culture—in many cases, from afar. What’s more, with digital marketing automation reaching critical mass, consumers have become wary of online efforts that many organizations have relied on for the past 15 years to drive new business.
Much of our online life has become inundated with advertising. In fact, according to research from Nielson, most people trust recommendations from other people they know over any other acquisition channel.
One way to stand out in a digital world is simple: offline communication. Through offline channels, organizations are able to stand out and spark meaningful relationships stronger than those formed through online outreach alone. This applies not only to marketing and sales teams, but to customer success and HR teams as well. Gifting also enables organizations to strengthen relationships with existing clients and customers.
Branded corporate gifts, whether branded gifts for clients or branded gifts for employees, are great for building an offline brand and stoking a sense of belonging within a team. Personalized corporate gifts for clients send a powerful message to customers that they’re in good hands and appreciated for their ongoing business. Similarly, personalized employee gifts can have a far greater impact than generic gifts for employees, reminding them that they’re valued individuals who are important components to the team.
To help you make a big splash with your offline gifting strategy, here are some authentic corporate gifting ideas available in the Postal Marketplace that will drive engagement and build stronger relationships with your recipients.
Step #1: It’s never about the stuff - meaningful corporate gifts come from intention, messaging, and timing
Corporate gifting at its best has the potential to foster important positive relationships that don’t only put smiles on people’s faces—they drive revenue too. The corporate gifts that yield the most ROI will always be the most memorable and personalized gifts, tailored to the interest of the recipient. Among generic offerings and constant digital outreach, receiving a unique and personalized gift will help you stand out.
This isn’t only for sales teams, either. Marketing teams can reach important prospects with a well-timed, memorable item, delivered within omnichannel ABM campaigns. Customer success teams can maintain important relationships with clients and customers by delighting them with personalized gifting, and HR and people ops teams can more easily maintain a positive working environment that puts emphasis on inclusion and valuing team members for their individuality and contributions.
Throughout almost every part of an organization, offline experiences and gifting provides the foundation beneath a strong brand and company culture. Luxury corporate gifts sent strategically to prospects enable sales teams to reach important accounts, and corporate gifts for employees help HR teams delight team members and send a message of appreciation. Personalized gifts can help customer success teams remind important account points of contacts that they’re valued for their ongoing business. No matter what they’re used for, customized corporate gifts hold the potential to deepest impression on the recipient.
The best corporate gifts from 2021
2021 was a big year for corporate gifting. After the paradigm shifts brought on by the pandemic, 2021 was a year of adjustment in many organizations. With more workers operating from home, it quickly became important for many HR teams to reach out to employees. With marketing taking a bigger digital role, it also became important for sales and marketing teams to find ways to stand out—many doing so through offline channels like gifting. According to the Mrs. Prindable’s Gift-Giving Report, gift cards were of the utmost popularity in 2021. Out of recipients of employee gifts that were surveyed, the vast majority reported having received gift cards from their employers.
As is the case with any corporate gifts, though the best corporate gifts in 2021 were the ones that were sent with the proper timing and intention. Even inexpensive motivational gifts for employees have the power to create a meaningful impact if they’re sent with the right message. Many people have already received plenty of Yeti corporate gifts and don’t need another branded mug. What people tend to respond well to is being acknowledged as an individual who is genuinely appreciated. That’s why the best corporate gifts are always ones that feel personal to recipients. The best branded corporate gifts won’t just bear a brand’s logo—they’ll also bear a thoughtful sentiment.
More creative corporate gift ideas
Finding creative corporate gift ideas can change everything. Recipients tend to remember more unique gifts delivered in a clever fashion, and memorable gifts have the power to drive a stronger positive reaction.
Coming up with creative yet practical gift ideas for clients that are inexpensive enable customer success teams to maintain positive relationships and important accounts without spending too much. Custom corporate gifts containing a logo, when presented in a memorable way, enable organizations to create lasting brand interactions. Whether you’re wooing prospects, showing employees that they’re valued team members, or reaching out to clients to show appreciation, the following are creative corporate gift ideas that will build the credibility of your brand:
Cocktail Courier’s Cheer Royale Mocktail
This mocktail set offers non-drinkers all the fun of crafting a perfect cocktail with none of the alcohol. Including blood orange syrup, lemon juice and peel, hibiscus tea, aromatic bitters, and non-alcoholic sparkling wine, recipients will be able to enjoy a festive mocktail experience wherever they are.
Vosges Chocolates’ Ensemble du Chocolat Classique
No matter what type of chocolate your recipient is craving, chances are it’s included. In this box, they’ll find all types of delectable chocolates, including vegan truffles, praline bonbons, caramels, peanut butter bonbons, caramel marshmallows, and a Bombalina.
Shutterfly Stemless Wine Glass
What’s better than the perfect glass of wine or sparkling apple juice after a long day at work? The perfect glass, adorned with your own design. This wineglass can be personalized with a custom design of picture or text, or ready-made patterns to suit the recipient.
3 corporate gift ideas for clients
Clients are among the most important people for your business, and it’s important to show appreciation for their ongoing support. Finding corporate gift ideas for clients that are not only memorable but delightful can make a huge lasting impact. For a whole range of client gifting use cases, below are some unique client gift ideas, including unique high end corporate gifts and premium gift ideas for VIP clients:
These delightful sparkling drinks are packed with live vegan probiotics, prebiotic plant fiber, superherbs, and fruit, creating an experience that’s refreshing, delicious, and healthy. Flavors include Guava Rose, Mango Turmeric, Peach Ginger, Ginger Lemon, and Turmeric Pear—and 5% of profits go to "empowering women and marginalized communities,” not to mention, Wildwonder has donated more than 10,000 bottles to hospitals, healthcare workers, and local food shelters.
Dorota Botanical Olive Oil
Dorota creates gift boxes including flavorful oils and balsamics that will delight even the most discerning culinary enthusiasts, including some wonderful combinations like Meyer Lemon Extra Virgin Olive Oil with Fig flavor reduced Dark Balsamic, and Harissa flavor Extra Virgin Olive Oil with Traditional Style White Balsamic.
Teak & Twine’s Before The Weekend Is Over Gift Box
Sometimes, it’s truly important to impress a client with luxury gifts, and this kit has everything you’ll need to do achieve that. Show a client some love with this colorful gift box packed with items designed to help them both work hard and play hard. An inspiring book encourages ways to start a week on a positive note, and the rest is there to fuel the drive. Designed as a great option for a coworker or customer, this box is both eye-catching and classy.
3 corporate gift ideas for employees
As many companies have shifted to remote work, it’s been a challenge for HR teams to keep morale high and ensure that team members feel comfortable and appreciated. That’s where gifts for employee appreciation truly shine. Whether you’re looking for gift ideas for employees on a budget or expensive gifts for employees, we’ve got you covered.
Personalized corporate gifts for employees allow you to show team members that they’re valued for their contributions and individuality, and luxury corporate gifts for employees can elevate the way you celebrate employees. The following are a variety of corporate gift ideas for employees that communicate how much you value your team:
Humanity Wine Co. Case of Wine
These wine cases range from 4 - 12 bottles, and can be customized to include red wines, white wines, or a mix. Curated by sommeliers, and offering a selection of fine wines from family-owned wineries, these wine cases are sure to delight wine lovers.
OHOM UI Mug
This self heating mug and pad (which doubles as a wireless phone charger) will keep beverages at the perfect temperature throughout the day. Ideal for remote workers who’re getting acquainted to their home office, whether they’re partial to tea, coffee, or any other warm beverage as they work and relax.
Gourmet Indulgences Gift Crate
This is the ideal gift box for a team member who could use a break, needs a nice surprise, or deserves to be be recognized. The Gourmet Indulgence Gift Crate is a perfect way to let someone know you’re thinking of them or that they deserve to receive a very special delivery. Succinct and to the point, this indulgent gift includes one bottle each of Cabernet Sauvignon and Chardonnay wine, smooth cheese, kettle corn, and water crackers. An indulgent gift that was made just for an overachiever.
3 luxury corporate gift ideas
Sometimes, it’s important to truly wow recipients. This is often the case with c-suite executives and champion decision makers who own the budget and have sway over deals. Luxury corporate gifts containing logos are an excellent way to associate your brand with premium experiences and the delight of receiving unique executive gifts. Whether you’re looking for the best high end corporate Christmas gifts around year end, or premium unique corporate gifts to say “thanks for keeping in touch,” these high end gifts hold the power to impress. These are some luxury corporate gift ideas for those looking to capture attention and get in front of others:
VIP Charcuterie Experience from Bestowal
This kit has everything your recipient will need to create a stunning charcuterie experience, including a branded custom cutting board, Sugarfina gourmet gummy bears, branded wine stopper, Jocelyn & Co. summer sausage, wildflower honey, and cheese, Marcona almonds, platters, and a grazing book. Whether your recipient is serious about eating or serious about hosting, they’ll be able to enjoy a delightful experience.
Veuve Champagne Toast
Founded in 1772, Veuve Cliquot has been creating incredible champagne for well over 2 centuries, and with a custom box including branded champagne flutes and Veuve Cliquot champagne, your recipient will be able to toast to an amazing relationship with an incredible champagne.
Executive Gift Box
The Executive Gift Box contains everything for those who enjoy the finer things in life. The hero is a bottle of Johnnie walker Black Label accompanied with a Spanish Cedar Lined Leather Cigar Case, three Cigars, a Torch Lighter, a Cigar Cutter, a 9pc Set of Whiskey Stones with carrying pouch, and to top it of, a Ghirardelli Chocolate Bar. Who wouldn’t love to see this hit their doorstep?
Start building your offline engagement strategy today
If you’re looking for more ways not only to impress, but to delight recipients, reach out to important prospects, show employees and customers how much you value them, and scale your gifting strategy to meet your organizations needs all through an automated platform that makes gifting easy, be sure to reach out for a demo of Postal. You’ll gain access to the largest B2B gifting marketplace, with thousands of gifts from small and local businesses that you can send around the world.
Experiences at scale is the final frontier of marketing automation and now is the time to invest in memory capital.
Rich is a B2B marketing enthusiast with a passion for storytelling through relatable content and memorable experiences. Rich was one of the first founding team members of Postal when he started as an intern in 2019 and now holds the Content Marketing Manager role.