B2B Corporate Gifting
Corporate gifting isn’t exactly a new part of commerce. Gifting has been a long standing facet of business for decades. But, with the economy shifting further online, and with more workers moving to remote positions amid not only the pandemic but an emerging remote work culture that has ensued afterward, gifting has seen a renewed interest in business, especially among B2B businesses.
Corporate gifting is a novel approach to building strong connections in business and keeps a needed human touch in business relationships, whether they be between employers and employees, teams and clients or customers, or marketing teams and prospective customers.
B2B corporate gifting has become a highly important part of doing business in an increasingly online and remote business world, where companies can use corporate gifting as a way to strengthen human connections among employees and customers and clients. Corporate gifting can bridge gaps left by a more online world where we don’t always meet face-to-face in person as much as was common at one time in business, and many companies have taken advantage of the ways gifting can strengthen relationships even in the absence of in person interaction. As result, an entire industry has emerged to fulfill the needs of businesses who use gifting as a way to strengthen relationships and build connections at every level.
B2B corporate gifting has become a central component of many companies' efforts in outreach, marketing, and internal relationship building. Corporate gifts for employees have emerged as one of the most effective ways to boost employee loyalty and drive productivity and happiness, and executive corporate gifts have become a mainstay of marketing teams’ toolboxes. Corporate gifting can range in the B2B world from simple considerations to high end corporate swag, and it can take the form of anything from virtual gifts to locally sourced goods that show recipients that they’re well regarded and remembered personally.
B2B Gifting Platform
As gifting has emerged as a crucial part of many businesses strategies in B2B, technology has evolved the corporate gifting industry to keep pace with changing needs that have emerged, and the introduction of gifting platforms is one of the most important. B2B gifting platforms offer businesses a streamlined approach to their gifting strategy that enables not only a more hands off experience for senders while retaining personalization and customization options, but also saves time for companies and enables them to scale their gifting to meet their needs.
The way gifting platforms do this is by automating and consolidating management. From one place, team members responsible for gifting can easily manage, track, and automate the process of gifting even at large scale.
Gifting platforms can be aimed at various uses, and some gifting platforms specialize in external connections such as client and prospect gifting, while others are focused on internal gifting efforts such as employee gifting.
Client gifting services that client gifting platforms provide access to can offer companies ways to easily scale their marketing efforts while employee gifting platforms offer employers a way to easily manage employee gifting each year and can be scaled as the company grows. Gifting companies in the USA have evolved significantly in both cases to meet ever changing needs of businesses who use gifting as part of their revenue or productivity strategies.
Corporate Gifting Industry
As companies have increasingly embraced gifting in recent years, the industry of gifting seems poised to grow significantly. And many people believe firmly in the power of gifting. That becomes clear when we look at gift industry trends. 2021 saw gifting become more important as the pandemic continued and more businesses elected to go increasingly online. According to a 2021 Gifting industry report from Coresight showed the gifting industry expected to reach $242 billion just by the end of that year, and estimated that the industry would continue growing, at a rate of 8.1% CAGR through 2024.
But the move can be seen even before then looking at corporate gifting trends. 2021 wasn’t the first year this was noticed. In 2019 and 2020, another report from Knack showed that many businesses were already eyeing gifting as an important way to create important connections in business. That report showed that 89% of executives believed that business gifts bring people close together. That report also pointed to 40% of executives responding that they planned to give more gifts in 2019 than in 2018. Indeed, the corporate gifting market size seems to still be growing, as more companies opt to move to remote workforces for reasons ranging from pandemic safety to cost effectiveness and employee preference.
Corporate Gifting Companies
Corporate gifting companies have indeed become more important as the industry has evolved, and many of them have become mainstays for businesses wanting to keep up with or engage gifting strategies to do everything from driving growth and engagement to keeping their teams close together even when workers are working remotely. And as important as gifting companies in the USA have become, many businesses have a wide range of use needs that one gifting company might not be able to fulfill. This has led to the emergence of gifting platforms. Distinct from a standard gifting company, gifting platforms allow companies to send gifts from many businesses small and large that can range from simple hand written notes and favors to elaborate custom corporate gifts.
Gifting platforms often use gifting companies as vendors within their ecosystem and offer businesses a way to use more than one gifting company while still being able to manage all their gifting needs in one place. They work with large companies and even small businesses that can be locally sourced. This has streamlined the process significantly for many businesses, and allowed teams to find the right corporate gifting ideas easily, and ensure that their gifting isn’t just scaled to meet their needs, but it’s efficient as well.
Top Corporate Gifting Companies
Top corporate gifting companies aim to offer memorable experiences which can be vital for driving the effectiveness of gifting in the first place. More memorable gifts leave a bigger impression, and that’s where these companies come in. By offering higher value VIP corporate gifts, these companies enable businesses to create more impactful experiences which in turn drive better results from gifting. Corporate gifting companies in the USA that offer higher value gifting experiences are useful for businesses who hope to strike meaningful connections with high profile customers and clients. For high value recipients, it can be important not just to send a gift—but to send a truly meaningful and memorable gift.
And it isn’t just limited to national recipients. Many companies do business overseas or in other countries, and top gifting companies in the world offer international shipping and high-value gifting experiences that can be used even with customers and clients on the other side of the world. For larger companies that do a lot of business internationally, this can be vitally important for their marketing and client retention strategy. Effective gift giving can help businesses overcome international cultural barriers by expressing appreciation and interest through gifting—a somewhat universal gesture. Top corporate gifting companies in the world offer ways for businesses to drive these kinds of experiences even despite national boundaries.
Luxury Corporate Gifting Companies
For truly important recipients, luxury corporate gifting companies offer truly high end gifting solutions. These stand out immediately as truly high value gifts, and they’re used by companies that wish to truly underscore their appreciation in ways that aren;t easy to overlook. Luxury corporate gifts can take a range of approaches, and they might be premium virtual gifts or even high end in person experiences, but they aim to not only please, but impress as well. Whether they be highly sought after electronic devices, premium foods and drinks, or even premium subscriptions or event experiences, luxury corporate gifts are designed to be unforgettable and drive palpable results. These are gifts for truly high priority recipients—very important clients or prospects, and even employees who employers wish to reward for all their hard work and dedication.
Luxury corporate gifting companies offer gifts that are often used internally to drive happiness, like expensive employee appreciation gifts and high end corporate holiday gifts that remind employees that they’re important to the team and that their time and work is highly valued. These types of gifts can be quite effective at driving productivity and reducing employee turnover by showing team members how much they mean to the team. For driving internal relationships, luxury corporate gifting companies can be a huge asset to employers.
Corporate Gifting Platform
When it comes to execution, corporate gifting platforms give teams everything they need to ensure that their gifting strategy is efficient, effective, and easy to manage. Corporate gifting platforms like Postal offer users a way to manage their gifting strategy at scale, pick from a wide range of gifting companies and vendors, and ensure that gifts are effective and relevant to recipients, some occasions even branded. With a corporate gifting platform, team members can easily send customized corporate gifts whether they be unique executive gifts, or expensive employee gifts.
Corporate gifting platforms can even offer users ways to track how effective their gifts are and provide insights like ROI and acceptance rates, which help inform future gifting and underscore the importance in gifting when it comes to driving meaningful business relationships. Corporate gifting platforms are often cloud deployed, enabling users to manage their swag all from one place without having to keep up with multiple platforms or download cumbersome software suites, and streamline the entire process so that it can easily be scaled to meet any needs.
For businesses that need to scale their gifting, save time and effort and access wide ranges of gift options, and ensure that their gifting efforts are effective, companies like Postal offer everything they need to create meaningful experiences at scale and quickly. To learn more, you can request a demo with Postal and explore a marketplace with vast options of vendors small and large that provide memorable experiences and effective results.