As account-based marketing (ABM) has risen in popularity in recent years, many software solutions have emerged to help you embark on your own campaigns. But not all of these platforms are created equal—some have broad-based functionality, while others are more targeted.
To give you a snapshot of the best ABM software on the market today, we’ve put together this guide to 17 of the best options you should consider.
As an account-based marketing tool, Postal specializes in offering unique solutions for ABM campaigns. Integrating seamlessly with CRM systems like Salesforce, Postal enables sales teams and marketing teams to streamline their outreach efforts with data-driven insights. Its platform enhances B2B marketing strategies by providing effective messaging templates and workflows, crucial for targeting high-value accounts. With features like direct mail, ongoing gifting, and web personalization, Postal has it all. It ensures that every interaction with your target audience is meaningful and aligned with your overall ABM strategy.
Seamless CRM integration
Effective messaging templates
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HubSpot stands out as an all-encompassing ABM platform, offering comprehensive tools for inbound marketing and CRM integration. Its capabilities extend to creating highly personalized landing pages, email marketing campaigns, and social media outreach tailored to ideal customer profiles. HubSpot's dashboard provides real-time insights and metrics, which are invaluable for refining marketing strategies. Its user-friendly interface and variety of templates make it a preferred choice for marketing teams, facilitating streamlined workflows and effective follow-up strategies in ABM campaigns.
Inbound marketing tools
Terminus is recognized for its multichannel approach to account-based marketing, enabling marketing teams to execute targeted ad campaigns and personalized outreach seamlessly. The platform’s strength lies in its ability to integrate intent data and machine learning, offering predictive insights for identifying and engaging with right accounts. Terminus’s robust ABM tools assist in aligning sales and marketing efforts, enhancing the overall effectiveness of ABM campaigns by focusing on high-value target accounts and decision-makers.
Intent data integration
360-degree, multichannel experience
Triblio offers a versatile ABM solution, particularly adept at aligning sales and marketing strategies. Its platform is designed to cater to the dynamic needs of B2B marketing, leveraging AI for account identification and orchestrating personalized marketing campaigns. Triblio’s integration capabilities with platforms like Marketo and Salesforce enhance its effectiveness in lead generation and nurturing the customer journey. Additionally, its ability to offer web personalization and targeted messaging makes it a valuable asset in any ABM program.
AI-powered account identification
Personalized marketing campaigns
Integration with Marketo and Salesforce
RollWorks stands out in account-based marketing by offering targeted advertising and sales intelligence capabilities. This ABM platform excels in identifying and engaging key accounts through data-driven strategies, integrating sales and marketing efforts. RollWorks' use of machine learning and intent data aids in predicting account-level interests, streamlining the buyer's journey. Their focus on display advertising and email marketing campaigns makes them a valuable asset for B2B companies looking to optimize outreach and follow-up strategies within their ABM program.
Intent data integration
DemandBase is renowned for its comprehensive ABM solutions that focus on marketing automation and customer data integration. Its platform supports B2B marketing efforts through advanced targeting and personalization strategies, utilizing machine learning and intent data for more precise engagement with high-value accounts. DemandBase's strength lies in its ability to provide real-time insights and streamline workflows, making it a crucial tool for sales reps and marketing teams in designing effective ABM campaigns.
Customer data integration
7. Madison Logic
Specializing in multichannel ABM strategies, Madison Logic offers a robust platform for B2B marketers. Their focus on content syndication, web personalization, and targeted ad campaigns makes them a strong contender in the ABM landscape. Madison Logic's integration with various marketing automation tools, like Marketo, and CRM systems enables a seamless flow of customer data, enhancing the effectiveness of account-based marketing campaigns and ensuring alignment with the overall marketing strategy.
Multichannel ABM strategies
Targeted ad campaigns
Integration with marketing automation tools
6Sense stands out for its predictive analytics and account engagement capabilities in the realm of ABM. The platform's ability to leverage AI for in-depth insights into buyer behavior and intent data sets it apart. With 6Sense, sales and marketing teams can efficiently identify and engage their target audience, enhancing lead generation and optimizing the sales funnel. Their approach to integrating real-time data and predictive insights ensures that marketing campaigns are tailored to meet the specific needs and pain points of the target accounts.
Account engagement capabilities
AI-powered insights into buyer behavior
Efficient target audience identification
Real-time data integration
Zymplify is an innovative ABM tool that excels in marketing automation and integrating sales intelligence for B2B marketing. It streamlines workflows and enhances lead generation by effectively integrating with various CRM systems. Specializing in creating personalized content, Zymplify supports targeted email marketing campaigns, aligning them with the specific needs of target accounts. This approach ensures that marketing efforts are not only relevant but also highly effective in engaging the right audience in account-based marketing strategies.
Sales intelligence integration
CRM system integration
Personalized content creation
Targeted email marketing campaigns
10. AdDaptive Intelligence
AdDaptive Intelligence stands out for its precise targeting capabilities in account-based marketing, particularly in B2B scenarios. The platform is adept at building custom audiences through advanced intelligence and filters, thus optimizing marketing campaigns and ad strategies. With a focus on verified data and audience analytics, AdDaptive Intelligence provides marketers with the tools needed to make informed decisions, enhance the reach of their campaigns, and ensure they are connecting with the most relevant prospects.
Precise targeting capabilities
Custom audience building
Advanced intelligence and filters
Optimized marketing campaigns
ActiveDemand specializes in marketing automation and excels at crafting personalized content, a key element in successful ABM campaigns. It provides sales teams with the tools needed to create relevant and impactful messaging and landing pages that resonate with the ideal customer profile. ActiveDemand's seamless integration with CRM and email marketing tools amplifies its effectiveness in executing targeted and efficient account-based marketing strategies, driving engagement, and improving conversion rates.
Personalized content creation
Messaging and landing page creation
Integration with CRM
Integration with email marketing tools
ZoomInfo stands out in the ABM space with its comprehensive sales intelligence and data-driven approach. This platform is renowned for its advanced targeting capabilities, which are enhanced by CRM integration and real-time data analysis. This functionality allows sales teams and marketing professionals to precisely identify and engage high-value accounts. ZoomInfo's extensive database is invaluable for refining ABM campaigns, ensuring targeted and effective outreach. The platform’s strength lies in delivering detailed insights into account behaviors and preferences, vital for tailoring marketing strategies and achieving successful account-based marketing outcomes.
Comprehensive sales intelligence
Advanced targeting capabilities
Real-time data analysis
Outreach plays a crucial role in the ABM landscape, primarily by enhancing the efficiency of sales teams and refining customer outreach strategies. Its platform is designed to optimize sales workflows and automate essential sales activities, ensuring consistent and impactful communication with target accounts. The integration with ABM and CRM tools provided by Outreach equips sales representatives with critical insights and resources needed for effective account-based marketing campaigns. The platform excels in personalizing the sales process, aligning it with the broader marketing strategy to drive successful ABM campaigns.
Efficient sales team workflows
Automation of essential sales activities
Consistent and impactful communication with target accounts
Integration with ABM and CRM tools
Critical insights for sales representatives
Pipedrive excels as a CRM tool, particularly in bolstering ABM efforts by managing and tracking sales pipelines. Its user-friendly interface aids B2B marketing teams in efficiently monitoring interactions with high-value accounts. Key strengths of Pipedrive include providing clear insights into customer interactions and optimizing the sales cycle. This CRM tool is essential for aligning sales initiatives with account-based marketing strategies, ensuring a focused approach towards engaging and converting targeted accounts. Pipedrive’s capabilities make it an indispensable tool for effective coordination and execution of ABM campaigns.
Sales pipeline management and tracking
Monitoring interactions with high-value accounts
Clear insights into customer interactions
Foundry is a standout ABM platform for B2B marketing, offering data-driven strategies and comprehensive analytics. It excels in providing detailed insights that enable marketing teams to execute highly targeted ABM campaigns. With a focus on leveraging customer data, Foundry helps in crafting marketing efforts that are not just relevant but also deeply resonate with target accounts. The platform's strength lies in its ability to analyze and interpret complex data, making it an invaluable tool for refining marketing strategies and achieving effective engagement with high-value accounts.
Data-driven ABM strategies
Detailed insights for targeted ABM campaigns
Leveraging customer data
Analyzing and interpreting complex data
Uberflip specializes in enhancing the content experience for ABM campaigns. It provides tools to create personalized content journeys, tailored to meet the unique needs of different personas in the target market. Uberflip's strengths lie in its ability to drive engagement and conversion rates by strategically aligning content with the buyer's journey. The platform is instrumental in creating captivating content experiences, making it a key player in executing successful ABM strategies and enhancing overall marketing campaign effectiveness.
Enhanced content experience for ABM
Tools for personalized content journeys
Alignment of content with the buyer's journey
Drive engagement and conversion rates
Create captivating content experiences
DemandScience is a robust ABM platform, focusing on lead generation and marketing automation to streamline ABM strategies. It is particularly adept at identifying and nurturing key accounts, providing sales teams with valuable insights for targeted engagement. The integration of intent data is a major feature of DemandScience, offering real-time understanding of the needs and interests of target accounts. This capability enhances the platform’s effectiveness in driving ABM campaigns, making it a vital tool for achieving high engagement and conversion rates in B2B marketing.
Focus on lead generation
Marketing automation for ABM
Identification and nurturing of key accounts
Integration of intent data
Real-time understanding of target account needs
Elevate Your ABM Game with Postal
In a landscape where account-based marketing (ABM) is increasingly pivotal, Postal emerges as a crucial tool to enhance and streamline your ABM efforts. Offering seamless integration with CRM systems like Salesforce, Postal empowers sales and marketing teams with data-driven insights, essential for targeting high-value accounts effectively. The platform's unique capabilities in direct mail and web personalization ensure every interaction with your target audience is impactful and perfectly aligned with your ABM strategy.
By leveraging Postal's advanced features, your B2B marketing strategies can achieve new heights of efficiency and effectiveness. Ready to boost your ROI and transform your ABM approach? Explore how Postal can be the game-changer in your ABM journey.
Lauren Alt-Kishpaugh is the VP of Marketing at Postal, the leading Global Offline Marketing Engagement Platform that creates memorable moments for organizations to generate leads, increase sales velocity, and retain happy customers. Prior to Postal, Lauren worked across various marketing functions including marketing operations, campaign management, and acquisition at hyper-growth software companies like Outreach, ThousandEyes, and Solv Health. She currently lives in San Francisco with her husband, Jon, and her dog, Maple.