6 Effective B2B Sales Tactics to Get Clients

6 Effective B2B Sales Tactics to Get Clients

October 30, 2023

B2B sales is a different game than consumer sales. Buyers are typically more sophisticated, and there tends to be a greater emphasis placed on relationships.

That’s why corporate gifting is such an effective B2B sales tactic. It helps build relationships well ahead of when it’s time to put pen to paper, fostering a sense of trust between both parties. Platforms like Postal help facilitate this process through offline marketing logistics and analytics capabilities.

This is just one B2B sales tactic, though. In this blog, we’ll cover several more that can help you close more deals.

6 Effective B2B Sales Tactics to Get Clients

1. Corporate Gifting

At the end of the day, corporate gifting is about creating meaningful touchpoints that resonate with the recipients. By understanding the unique preferences and pain points of B2B buyers, a thoughtful gift can leave a lasting impression, showcasing a level of appreciation and personalization that accelerates the buying process and nurtures long-term relationships.

While the benefits of corporate gifting are wide-ranging, getting it right requires the right platform. Postal stands out from the rest with its comprehensive and automated gifting solutions. With Postal, sales teams can choose from a variety of gifting options that resonate with their clients' unique preferences and values, be it gourmet treats, wellness products, branded merchandise, or experiential gifts. Our platform seamlessly integrates with your CRM system, automating the gifting process to ensure timely delivery, creating memorable touchpoints that keep your brand at the forefront of potential customers' minds.

Moreover, Postal's insightful analytics empower sales teams to understand the impact of their gifting strategies and optimize them for better engagement. The ability to track the ROI of your gifting efforts means a continuous refinement of your approach, aligning it with the evolving preferences of your clients and market dynamics.


2. Harness the Power of Social Media

Social media platforms unveil a treasure trove of opportunities for B2B salespeople to connect with decision-makers and influencers in their industry. LinkedIn in particular is a hub for B2B professionals, empowering sales teams to broaden their outreach, engage with potential buyers, and share relevant content that underscores their value proposition.

Engaging in social selling by sharing insightful posts, participating in industry discussions, and connecting with stakeholders on LinkedIn not only enhances your brand’s credibility but also fosters a deeper understanding of buyer personas. This understanding is crucial as it allows for tailored messaging that resonates well with the pain points and needs of your B2B buyers.

Moreover, social media provides a platform for sales reps to showcase case studies, share product demos, and highlight customer success stories, which are pivotal in influencing purchasing decisions in the B2B sales cycle. By strategically using social media, sales teams can significantly impact the lead generation process, nurturing potential customers through the sales funnel towards a favorable buying decision.

Furthermore, collaboration with influencers and engagement with potential buyers on social media platforms can also offer a glimpse into the buyer journey, revealing touchpoints that are critical in the B2B sales process. This insight, coupled with a well-integrated CRM system, can significantly enhance follow up strategies, ensuring that the sales reps are always a step ahead in addressing the concerns and needs of the potential customers.

In a nutshell, integrating social media into your B2B sales strategies is not an option but a requisite in today’s digital landscape. It’s a potent tool that, when harnessed correctly, can propel your sales success to new heights.

3. Leverage a CRM for Effective Follow up

Having a robust Customer Relationship Management (CRM) system is akin to having a well-oiled machine driving your sales process. A CRM doesn't just manage relationships; it's an intelligent hub where sales teams can monitor the buying process, track interactions with potential customers, and ensure that the pain points of B2B buyers are addressed promptly.

Automation is one of a CRM's strongest capabilities. With the right CRM system, sales teams can automate follow-up processes, ensuring no lead falls through the cracks. This level of automation not only streamlines the process but also ensures consistency in messaging, which is critical in nurturing leads.

Moreover, a CRM provides a clear view of the sales funnel, allowing sales reps and sales managers to have a real-time understanding of the buying process. This transparency helps in identifying bottlenecks, understanding customer behavior, and tailoring the sales pitch to meet the exact needs and expectations of the potential customers.

In addition, the data gleaned from a CRM is invaluable. It provides insights into customer interactions, preferences, and their journey, which are instrumental in crafting a marketing strategy that resonates with your target audience. The analytics provided can help in understanding the effectiveness of your sales tactics, and what can be done to close deals faster.

Furthermore, integrating your CRM with other sales tools and platforms, including social media and email marketing tools, can create a powerhouse of data-driven insights, helping to refine your B2B sales techniques, enhancing the customer experience, and ultimately, driving sales success.

In the grand scheme of B2B sales strategies, a CRM isn't just a tool; it's your companion in building and maintaining meaningful relationships with your customers, understanding their needs, and ensuring that your sales process is efficient and effective.

For more, discover our blog where we explore the significance of client relationship skills and how mastering them can lead to better business outcomes and satisfied customers.

4. Automation and Sales Tools

Automation enabled by cutting-edge sales tools is a cornerstone in the B2B sales process, allowing sales teams to spend less time on mundane administrative tasks and more time crafting personalized messaging that resonates with potential buyers.

Automation tools are key to managing the sales pipeline, boosting sales operations' efficiency and effectiveness. They speed up the sales cycle, help sales reps address B2B buyers' pain points, and assist in guiding qualified leads to a successful close.

These tools also help with consistent communication and follow-ups, which are vital for building good relationships with decision-makers and influencers, saving time, and keeping your sales teams ready to engage and close deals efficiently.

5. Content Marketing and Case Studies

In the realm of B2B sales, articulating a compelling narrative through content marketing is paramount. This transcends merely talking about the features of your offerings—it's about resonating with the pain points and aspirations of your B2B buyers. A multifaceted content marketing strategy, encompassing blogs, whitepapers, webinars, and especially case studies, can significantly influence purchasing decisions.

Case studies stand out as a pillar, offering tangible proof of your value proposition. They illustrate how your solutions have addressed challenges akin to those faced by your potential customers, serving as a testament to your solution's efficacy. These real-world success stories propel potential buyers along the sales funnel towards a favorable buying decision, while reinforcing your messaging.

Furthermore, insightful blogs and whitepapers provide a platform to expand upon the benefits your solutions offer, while webinars provide an interactive forum for engaging with decision-makers and stakeholders, showcasing your expertise in real-time.

Other content forms like infographics and video testimonials also play a pivotal role in making complex information digestible and engaging. The visual allure of infographics, coupled with the authentic endorsement in video testimonials, can be instrumental in conveying your message succinctly and effectively.

As you diversify your content marketing strategy, you bolster the credibility and visibility of your brand, paving the way for enriched customer relationships.

In our latest blog post, we provide valuable insights on how to scale content marketing for your business, helping you reach a wider audience and achieve your marketing goals.

6. Sales Enablement and Training

Empowering sales reps through robust sales enablement and continuous training is pivotal for driving B2B sales success. This encompasses fostering a culture of continuous learning, adaptation, and mastery over your own offerings and the sales process in general.

Sales enablement initiatives are the bedrock that arm sales teams with an arsenal of indispensable tools, cutting-edge knowledge, and strategic acumen. Through meticulously curated training programs, sales professionals are taught to unravel the intricacies of buyer personas, address pain points with precision, and expedite the buying process, propelling them to close deals with finesse and augment the value proposition offered to B2B buyers.

Elevate Your B2B Sales Outcomes with Postal

By integrating Postal's corporate gifting with these robust B2B sales tactics, you're not just closing deals, but constructing a wider offline engagement strategy. The blend of thoughtful gifting, skillful sales techniques, and leveraging the right tools can substantially enhance your B2B sales results.

If you’re looking to transform your B2B sales approach, chat with Postal now and take the first step towards enriched client relationships and elevated sales success.

Alex Barca
Alex Barca

Alex Barca is the Director of Demand Generation at Postal, where she oversees paid acquisition, direct mail, corporate gifting, and inbound sales development. Prior to Postal, Alex worked across marketing functions at Bullhorn and Curata. Outside of work, Alex enjoys watching reality TV and spending time with family and friends in the NYC area.

Want to increase your sales pipeline by +17%?
That's what Postal clients achieve on average after 3 months using the platform.
Increase My Sales Pipeline
Want to increase your sales pipeline by +17%?
That's what Postal clients achieve on average after 3 months using the platform.
Increase My Sales Pipeline