Corporate gifting guide: Strategy, Ideas, trends and solutions

Corporate gifting guide: Strategy, Ideas, trends and solutions

March 26, 2024

Corporate gifting enhances brand visibility and strengthens business relationships, serving as a key strategy in today’s digital and remote work era. It’s a way for businesses to show appreciation, promote loyalty, and stand out in a competitive market. A platform like Postal, with its extensive selection of curated, high-quality gifts, brings automation and personalization to the forefront of corporate gifting. It not only streamlines the gifting process but also ensures each gift is meaningful, backed by a focus on sustainability and supporting small businesses.

By offering detailed analytics for gifting campaigns, Postal aids companies in refining their strategies for greater impact. Discover how to elevate your corporate gifting approach by exploring platforms designed to make gifting seamless and impactful.

What is corporate gifting?

Corporate gifting is a dynamic strategy leveraged by companies to nurture and deepen relationships, showcasing gratitude and fortifying connections by thoughtfully presenting gifts to clients, team members, business partners, or potential customers. This approach transcends basic transactional interactions, emerging as a pivotal tool for boosting brand visibility, securing client loyalty, energizing employee performance, and facilitating overall business growth.

In today's landscape, dominated by the surge in digital commerce and the prevalence of remote work, corporate gifting has seen a significant revival, especially among B2B enterprises. The challenge of establishing genuine connections in a realm where most interactions are virtual has underscored the value of corporate gifting. It acts as a critical conduit, allowing businesses to inject a personal touch into professional relationships, bridging the gap imposed by geographical divides.

Why is corporate gifting important for business?

Corporate gifting serves as a powerful strategy for fostering stronger bonds, enhancing brand perception, and driving growth. Let's delve into the core reasons why corporate gifting holds such significance in the business world.

To build relationships with clients

Gift-giving in a corporate setting goes a long way in strengthening the bonds with clients. It's an effective method to show appreciation, celebrate milestones, and express gratitude for their business. Thoughtful gifts can leave a lasting impression, making clients feel valued and respected. This personal touch can elevate the client experience, transforming ordinary business transactions into meaningful relationships. Furthermore, it encourages loyalty, which is crucial for sustained business growth.

To encourage prospects to take action

Standing out to prospects can be challenging. Corporate gifting can act as a catalyst, encouraging prospects to engage with your brand. By offering a tangible gift, businesses can break the ice and make a memorable first impression. It's a strategic move to differentiate from competitors, making prospects more likely to listen to your pitch, engage in dialogue, and ultimately, take action by embracing your products or services.

To engage customers and employees

Engaging customers and employees through corporate gifting reflects a company's commitment to its core stakeholders. For customers, receiving a gift can enhance their perception of the brand, fostering a deeper connection and promoting brand loyalty. It's a way of thanking them for their patronage and encouraging continued business.

Similarly, for employees, gifts can serve as a token of appreciation for their hard work and dedication. It boosts morale, motivates performance, and cultivates a positive company culture where employees feel recognized and valued. This not only aids in retention but also attracts top talent to the organization.

To promote brand awareness and loyalty

Corporate gifting is an effective tool for increasing brand awareness and fostering brand loyalty. Custom gifts featuring a company's logo or brand message act as marketing tools that recipients can use, displaying your brand to a wider audience. This repetitive exposure helps keep your brand top of mind. When gifts are practical, high-quality, and aligned with the recipient's interests, they reflect positively on the brand, building a sense of loyalty and preference towards it.

To stand out and leave a lasting impression

Making your brand memorable is crucial. Corporate gifting offers a unique opportunity to stand out in the minds of clients, prospects, and employees. A well-thought-out gift can leave a lasting impression, associating your brand with positive emotions and experiences. This differentiation is vital in a crowded market, ensuring that your business is remembered long after the gift is given.

To support marketing and sales strategies

Corporate gifting can be a strategic component of broader marketing and sales strategies. It can be used to complement campaigns, support product launches, or incentivize actions such as completing surveys or signing up for newsletters. When integrated thoughtfully, gifting can boost engagement rates, generate leads, and drive conversions, contributing to the overall effectiveness of marketing and sales efforts.

What are the key elements of a successful corporate gifting strategy?

Crafting a successful corporate gifting strategy involves careful consideration of several key elements.

Corporate policy check

Understanding relevant laws and corporate policies is crucial before embarking on any corporate gifting initiative. It's essential to be aware of the regulations that govern gift-giving within your industry and the policies your clients' companies might have regarding receiving gifts. This awareness prevents potential ethical conflicts and ensures that your gesture of appreciation doesn't put the recipient in an uncomfortable position. A thorough corporate policy check helps maintain the integrity of your gifting strategy, ensuring it's both respectful and compliant with regulatory standards. This foundational step lays the groundwork for a successful corporate gifting program that enhances relationships without crossing boundaries.

Personalization and thoughtfulness

A successful corporate gifting strategy hinges on personalization and thoughtfulness. Tailoring gifts to match the recipient's interests, preferences, or needs demonstrates a genuine understanding and appreciation of the relationship. Whether it's custom gift boxes, curated gift sets, or unique gifts that reflect the individual's hobbies or passions, personalization elevates the gifting experience. It transforms a simple gift into a memorable gesture that strengthens connections and fosters loyalty. Incorporating a personal touch, such as a handwritten note or a custom message, further enhances the emotional impact of the gift.

Quality over quantity

When it comes to corporate gifting, the quality of the gift significantly outweighs its quantity. High-quality gifts, selected with care and attention to detail, reflect positively on your brand and convey a message of respect and value to the recipient. Opting for quality gifts ensures that the items are not only appreciated but also used, serving as a constant reminder of your company's commitment to excellence. Quality gifts can range from premium swag adorned with your company logo to luxury gift baskets filled with artisanal items.

Sustainability and social responsibility

Incorporating sustainability and social responsibility into your corporate gifting strategy resonates with recipients who value ethical and eco-friendly practices. Choosing gifts from companies that prioritize sustainability, such as eco-friendly gift boxes, recycled materials, or products that support social causes, aligns your gifting efforts with broader societal values. It not only makes a positive statement about your brand's commitment to making a difference but also encourages recipients to support sustainable practices.

Seamless integration and automation

Efficiently managing large orders and diverse gifting needs requires seamless integration and automation of the gifting process. Leveraging technology and partnering with gifting companies that offer concierge services and platform integrations can streamline your corporate gifting program. Automation tools help manage the logistics of gift selection, customization, and delivery, ensuring that each gift reaches its intended recipient promptly and accurately. Integration with your CRM or marketing platforms allows for tracking the impact of your gifting strategy on client retention and conversions, making it easier to measure ROI and refine your approach.

Trends in corporate gifting

As corporate gifting continues to evolve, certain trends have emerged that reflect broader societal shifts and the changing landscape of the business world. These trends not only align with the values of modern consumers and employees but also enhance the impact of gifting strategies. Let's explore some of the leading trends in corporate gifting today.

Sustainable gifting

The corporate world is increasingly leaning towards sustainable gifting, a trend driven by a growing awareness of environmental issues and a collective push towards more responsible consumption. Companies are opting for gifts that boast eco-friendly credentials, such as products made from recycled materials, items that support sustainability initiatives, or gifts that encourage a greener lifestyle. Sustainable gifting aligns with the values of recipients who prioritize environmental stewardship, making these gifts particularly meaningful and appreciated. This preference underscores a commitment to not only showing appreciation through gifting but also contributing positively to the planet and society.


Personalized gifts have become a cornerstone of successful corporate gifting strategies. The preference for personalization stems from the desire to make recipients feel truly valued and recognized as individuals. Custom gifts, from curated gift boxes filled with handpicked items to swag personalized with the recipient's name or interests, offer a level of thoughtfulness that generic gifts cannot match. Personalization enhances the emotional connection between the giver and the recipient, making the gift more memorable and strengthening the relationship. In the corporate world, personalization demonstrates a company's willingness to go the extra mile to appreciate and understand its clients, employees, and partners.

Wellness kits

Wellness kits have emerged as a popular choice for corporate gifts, reflecting an increased focus on health and well-being in the corporate world. These kits, often comprising items such as stress-relief gadgets, healthy snacks, fitness tools, or mindfulness resources, cater to the recipient's physical and mental well-being. The preference for wellness kits as corporate gifts signifies a shift towards recognizing the importance of work-life balance and supporting the holistic health of employees and clients. Offering wellness kits as gifts sends a powerful message about a company's care and investment in the well-being of its team members and partners, enhancing morale and loyalty.

Work from home gifts

With the rise of remote work, work-from-home (WFH) gifts have become increasingly popular in the corporate gifting scene. These gifts, designed to improve the home office setup or make the WFH experience more comfortable and productive, might include ergonomic office accessories, tech gadgets, or cozy home items. The preference for WFH gifts reflects an understanding of the challenges and needs associated with remote work. By providing gifts that enhance the remote working environment, companies can show their support for employees' and clients' adaptation to the new normal, improving satisfaction and productivity.

Supporting small businesses

There's a growing trend towards supporting small, locally-owned businesses, women-owned businesses, and those with socially responsible missions. By choosing gifts from these businesses, companies can make a positive impact on local economies and support diversity and inclusivity. This trend not only helps to create unique gifting experiences but also aligns corporate gifting practices with broader social values​​.

Experience gifts

Experience gifts, which offer recipients a special activity or event to enjoy, are becoming a favored option. These gifts, ranging from personalized experiences like cooking classes or tickets to a sporting event, to company retreats or team-building activities, focus on creating memorable moments rather than just providing physical items. Experience gifts emphasize the importance of bonding and personal connections, making them a standout choice in today's digital world​​.

Corporate gift ideas to explore your options 

Exploring innovative corporate gift ideas can significantly enhance your gifting strategy, making it memorable and impactful. Here are some fresh ideas that cater to various interests and can help you make the right choice for your clients, employees, or partners.

Tech gadgets

In our digital age, tech gadgets are a highly appreciated corporate gift option. Items like wireless chargers, branded speakers, or smart water bottles are practical, useful, and offer a touch of modern sophistication. These gadgets can be customized with your company logo, making them a great way to increase brand visibility while providing a gift that's sure to be used and appreciated daily.

Personalized wellness gifts

Wellness is a priority for many, making personalized wellness gifts an excellent choice for corporate gifting. Options such as luxury spa products, mindfulness and meditation gifts, or fitness and health-inspired items cater to the recipient's well-being. These gifts show that you value and support the overall health and happiness of your employees or clients, fostering a positive corporate culture and strengthening relationships​​​​.

Gourmet food and drink sets

The universal appeal of gourmet food and drinks makes them a fail-safe corporate gift option. Consider sending a beautifully curated basket filled with high-quality artisanal foods, premium wines, or non-alcoholic drink sets for those who prefer them. These sets can range from indulgent chocolates and baked goods to savory treats and fine beverages, offering something for every taste. It's a delightful way to express appreciation and celebrate achievements or special occasions.

Eco-friendly gifts

Sustainability is more than a trend; it's a commitment to the planet that resonates deeply with many people today. Eco-friendly gifts like reusable water bottles, custom tote bags, and items from sustainable businesses not only show you care about the recipient but also about the environment. These gifts can be sourced from companies that practice environmental responsibility, ensuring your corporate gifts leave a lasting, positive impression without harming the planet​.

Explore more corporate gift ideas for clients in our comprehensive guide.

Best corporate gifting solutions to consider

When it comes to corporate gifting, selecting the right platform can greatly enhance the gifting experience for both the giver and the recipient. Here are three corporate gifting solutions that stand out for their unique offerings and service quality:


Postal is a leading platform in the corporate gifting industry, known for its comprehensive suite of services designed to streamline and personalize the gifting process. It offers an expansive marketplace filled with high-quality, curated gifts that cater to a wide range of preferences and occasions. From eco-friendly options and wellness kits to gourmet food baskets and tech gadgets, Postal provides a diverse selection to ensure your gifts are meaningful and memorable.

What sets Postal apart is its ability to automate and integrate the gifting process with existing business systems, making it seamless to send gifts that resonate with recipients while aligning with your corporate values and objectives. Postal's platform also includes features like event-based triggering for gifts, detailed analytics on gifting campaigns' performance, and a focus on sustainability and supporting small businesses. This holistic approach to corporate gifting makes Postal an excellent choice for companies looking to make a lasting impression. Check out our guide for more detail on the top corporate gifting companies on the market.


Caroo is another excellent corporate gifting solution that emphasizes thoughtful, personalized gifting. Known for its curated gift boxes filled with premium snacks, wellness products, and unique office essentials, Caroo caters to the modern workforce's tastes and needs. The platform stands out for its commitment to social responsibility, with each gift delivered resulting in meals donated to families in need through their partnership with Feeding America. Caroo's user-friendly platform allows companies to collect or import addresses, set custom budgets, and manage large orders effortlessly, making it a great option for businesses looking to send high-quality, meaningful gifts with a purpose.


SwagUp offers a streamlined approach to creating custom swag packs for employees, clients, or events. Their platform simplifies the process of designing, storing, and distributing high-quality branded merchandise, from apparel and tech accessories to unique office products. SwagUp's focus on quality and customization allows companies to create memorable brand experiences through swag that recipients will genuinely enjoy and use. With their easy-to-use design tools, inventory management, and global shipping capabilities, SwagUp provides a hassle-free solution for businesses looking to elevate their brand presence through swag.

Why choose Postal as your corporate gifting platform of choice

Postal's platform is designed to streamline the gifting process, making it effortless for companies to send gifts that resonate with their clients, employees, and partners. With a vast marketplace of high-quality, curated gifts, Postal ensures your gifts are both meaningful and memorable. From eco-friendly options that reflect a commitment to sustainability to wellness kits that prioritize recipient well-being, Postal offers a diverse selection to meet various preferences and occasions.

Personalization sits at the heart of Postal's offerings. The platform enables businesses to tailor gifts to individual preferences, ensuring each recipient feels genuinely valued. This level of customization enhances the emotional connection between your company and the gift recipients, strengthening relationships and fostering loyalty.

Postal also excels in automation and integration. The platform seamlessly integrates with your existing business systems, allowing for automated gift sending based on specific triggers or events. This functionality ensures timely and relevant gifting, enhancing the efficiency of your gifting strategy. Detailed analytics provide insights into the performance of your gifting campaigns, enabling you to measure ROI and refine your approach for even greater impact.

In addition to its robust platform features, Postal places a strong emphasis on supporting small businesses and sustainability. By choosing gifts from companies that practice environmental responsibility, you align your corporate gifting efforts with broader societal values, making a positive statement about your brand's commitment to making a difference.

For businesses looking to elevate their corporate gifting strategy, Postal offers an unmatched solution. With its focus on quality, personalization, efficiency, and social responsibility, Postal helps companies show appreciation, enhance brand perception, and build stronger relationships through thoughtful gifting.

To explore how Postal can transform your corporate gifting and to connect with a team that's dedicated to making your gifting experience seamless and impactful, connect with Postal today. Let us help you make your corporate gifting program a strategic asset for your business, driving engagement, loyalty, and lasting connections.

Lauren Alt-Kishpaugh
Lauren Alt-Kishpaugh

Lauren Alt-Kishpaugh is the VP of Marketing at Postal, the leading Global Offline Marketing Engagement Platform that creates memorable moments for organizations to generate leads, increase sales velocity, and retain happy customers. Prior to Postal, Lauren worked across various marketing functions including marketing operations, campaign management, and acquisition at hyper-growth software companies like Outreach, ThousandEyes, and Solv Health. She currently lives in San Francisco with her husband, Jon, and her dog, Maple.